Occupational Employment and Wages, May 2012

13-1161 Market Research Analysts and Marketing Specialists

Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.


National estimates for this occupation
Industry profile for this occupation
Geographic profile for this occupation

National estimates for this occupation: Top

Employment estimate and mean wage estimates for this occupation:

Employment (1) Employment
RSE (3)
Mean hourly
wage
Mean annual
wage (2)
Wage RSE (3)
392,740 0.7 % $32.39 $67,380 0.5 %

Percentile wage estimates for this occupation:

Percentile 10% 25% 50%
(Median)
75% 90%
Hourly Wage $16.00 $21.07 $28.99 $40.91 $54.57
Annual Wage (2) $33,280 $43,830 $60,300 $85,090 $113,500


Industry profile for this occupation: Top

Industries with the highest published employment and wages for this occupation are provided. For a list of all industries with employment in this occupation, see the Create Customized Tables function.

Industries with the highest levels of employment in this occupation:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Management, Scientific, and Technical Consulting Services 39,180 3.56 $32.00 $66,570
Management of Companies and Enterprises 35,990 1.80 $34.64 $72,050
Computer Systems Design and Related Services 21,380 1.34 $37.31 $77,600
Advertising, Public Relations, and Related Services 18,070 4.19 $33.92 $70,560
Other Professional, Scientific, and Technical Services 16,910 2.78 $32.53 $67,650

Industries with the highest concentration of employment in this occupation:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) 1,020 4.22 $28.22 $58,690
Advertising, Public Relations, and Related Services 18,070 4.19 $33.92 $70,560
Management, Scientific, and Technical Consulting Services 39,180 3.56 $32.00 $66,570
Other Professional, Scientific, and Technical Services 16,910 2.78 $32.53 $67,650
Other Information Services 4,320 2.54 $35.07 $72,950

Top paying industries for this occupation:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Semiconductor and Other Electronic Component Manufacturing 2,720 0.70 $45.38 $94,380
Federal Executive Branch (OES Designation) 820 0.04 $43.99 $91,500
Aerospace Product and Parts Manufacturing 1,230 0.25 $43.72 $90,940
Support Activities for Mining 190 0.05 $42.73 $88,880
Software Publishers 6,950 2.45 $42.63 $88,670


Geographic profile for this occupation: Top

States and areas with the highest published employment, location quotients, and wages for this occupation are provided. For a list of all areas with employment in this occupation, see the Create Customized Tables function.





States with the highest employment level in this occupation:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
California 64,560 4.51 1.50 $37.18 $77,330
New York 37,110 4.34 1.44 $34.73 $72,240
Texas 21,500 2.03 0.67 $31.97 $66,490
Pennsylvania 21,160 3.78 1.25 $30.66 $63,770
Ohio 18,000 3.56 1.18 $29.41 $61,180




States with the highest concentration of jobs and location quotients in this occupation:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
District of Columbia 8,350 12.77 4.24 $33.90 $70,500
Delaware 1,840 4.54 1.50 $38.74 $80,570
Massachusetts 14,510 4.53 1.50 $32.97 $68,580
California 64,560 4.51 1.50 $37.18 $77,330
Washington 12,300 4.45 1.48 $37.85 $78,730




Top paying States for this occupation:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Delaware 1,840 4.54 1.50 $38.74 $80,570
Washington 12,300 4.45 1.48 $37.85 $78,730
California 64,560 4.51 1.50 $37.18 $77,330
New Jersey 13,550 3.57 1.19 $35.53 $73,900
New York 37,110 4.34 1.44 $34.73 $72,240





Metropolitan areas with the highest employment level in this occupation:

Metropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
New York-White Plains-Wayne, NY-NJ Metropolitan Division 29,450 5.71 1.89 $35.90 $74,670
Los Angeles-Long Beach-Glendale, CA Metropolitan Division 16,990 4.39 1.46 $32.31 $67,210
Washington-Arlington-Alexandria, DC-VA-MD-WV Metropolitan Division 16,860 7.20 2.39 $35.97 $74,820
Chicago-Joliet-Naperville, IL Metropolitan Division 10,830 2.97 0.99 $30.39 $63,220
San Francisco-San Mateo-Redwood City, CA Metropolitan Division 9,990 9.99 3.31 $42.59 $88,580
Boston-Cambridge-Quincy, MA NECTA Division 9,920 5.80 1.92 $33.38 $69,430
Seattle-Bellevue-Everett, WA Metropolitan Division 9,890 7.01 2.33 $40.16 $83,540
Philadelphia, PA Metropolitan Division 9,790 5.37 1.78 $32.56 $67,720
Minneapolis-St. Paul-Bloomington, MN-WI 9,700 5.54 1.84 $32.45 $67,490
Atlanta-Sandy Springs-Marietta, GA 8,370 3.70 1.23 $31.47 $65,450