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Fall 2004 Vol. 48, Number 3

Sellers for the sellers: Advertising sales agents



—NUTSHELL:
Before advertisers can sell to us, they need to reach us. Advertising sales agents help them to do that, by selling advertising space in different media. Read this article to find out whether selling to the sellers could be for you.


—SNIPPET:
Advertisements are all around us. From traditional venues, such as print publications and the radio, to more modern ones, such as video games and the Internet, the possibilities for ad placement seem limitless. We know that advertisers want us to buy their products or services. But who sells advertisers the space that helps them sell to us?

Selling advertising space is the job of advertising sales agents, who are often called account executives or advertising sales representatives.

This article describes the occupation of advertising sales agents: what they do, where they work, what they like and dislike about their jobs, what their employment and outlook are, and how they prepare for and advance in the occupation. Suggestions for finding more information are provided at the end.

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U.S. Department of Labor
Bureau of Labor Statistics

Last Updated: March 29, 2005