Occupational Employment and Wage Statistics
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Occupational Employment and Wages, May 2023
13-1161 Market Research Analysts and Marketing Specialists
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets. Excludes “Web and Digital Interface Designers” (15-1255), “Art Directors” (27-1011), “Graphic Designers” (27-1024), and “Public Relations Specialists” (27-3031).
National estimates for Market Research Analysts and Marketing Specialists
Industry profile for Market Research Analysts and Marketing Specialists
Geographic profile for Market Research Analysts and Marketing Specialists
National estimates for Market Research Analysts and Marketing Specialists:
Employment estimate and mean wage estimates for Market Research Analysts and Marketing Specialists:
| Employment (1) |
Employment
RSE (3) |
Mean hourly
wage |
Mean annual
wage (2) |
Wage RSE (3) |
| 846,370 |
0.9 % |
$ 40.00 |
$ 83,190 |
0.4 % |
Percentile wage estimates for Market Research Analysts and Marketing Specialists:
| Percentile |
10% |
25% |
50%
(Median) |
75% |
90% |
| Hourly Wage |
$ 19.25 |
$ 25.40 |
$ 35.90 |
$ 49.26 |
$ 65.89 |
| Annual Wage (2) |
$ 40,040 |
$ 52,840 |
$ 74,680 |
$ 102,450 |
$ 137,040 |
Industry profile for Market Research Analysts and Marketing Specialists:
Industries with the highest published employment and wages for Market Research Analysts and Marketing Specialists are provided.
For a list of all industries with employment in Market Research Analysts and Marketing Specialists, see the Create Customized Tables function.
Industries with the highest levels of employment in Market Research Analysts and Marketing Specialists:
| Industry |
Employment (1) |
Percent of industry employment |
Hourly mean wage |
Annual mean wage (2) |
| Management, Scientific, and Technical Consulting Services |
93,900 |
5.08 |
$ 37.99 |
$ 79,010 |
| Management of Companies and Enterprises |
70,300 |
2.54 |
$ 47.10 |
$ 97,970 |
| Computer Systems Design and Related Services |
48,930 |
1.93 |
$ 45.47 |
$ 94,570 |
| Advertising, Public Relations, and Related Services |
40,760 |
8.15 |
$ 36.05 |
$ 74,980 |
| Software Publishers |
24,820 |
3.80 |
$ 53.46 |
$ 111,190 |
Industries with the highest concentration of employment in Market Research Analysts and Marketing Specialists:
| Industry |
Employment (1) |
Percent of industry employment |
Hourly mean wage |
Annual mean wage (2) |
| Advertising, Public Relations, and Related Services |
40,760 |
8.15 |
$ 36.05 |
$ 74,980 |
| Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) |
1,200 |
5.42 |
$ 34.90 |
$ 72,580 |
| Management, Scientific, and Technical Consulting Services |
93,900 |
5.08 |
$ 37.99 |
$ 79,010 |
| Sound Recording Industries |
1,070 |
5.04 |
$ 31.80 |
$ 66,150 |
| Newspaper, Periodical, Book, and Directory Publishers |
12,600 |
4.31 |
$ 37.56 |
$ 78,120 |
Top paying industries for Market Research Analysts and Marketing Specialists:
| Industry |
Employment (1) |
Percent of industry employment |
Hourly mean wage |
Annual mean wage (2) |
| Web Search Portals, Libraries, Archives, and Other Information Services |
6,670 |
3.62 |
$ 65.65 |
$ 136,560 |
| Aerospace Product and Parts Manufacturing |
1,700 |
0.33 |
$ 63.74 |
$ 132,580 |
| Pipeline Transportation of Crude Oil |
50 |
0.46 |
$ 62.91 |
$ 130,840 |
| Monetary Authorities-Central Bank |
350 |
1.63 |
$ 60.44 |
$ 125,720 |
| Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services |
16,080 |
3.34 |
$ 58.01 |
$ 120,660 |
Geographic profile for Market Research Analysts and Marketing Specialists:
States and areas with the highest published employment, location quotients, and wages for Market Research Analysts and Marketing Specialists are provided.
For a list of all areas with employment in Market Research Analysts and Marketing Specialists, see the Create Customized Tables function.
States with the highest employment level in Market Research Analysts and Marketing Specialists:
| State |
Employment (1) |
Employment per thousand jobs |
Location quotient (9) |
Hourly mean wage |
Annual mean wage (2) |
| California |
113,630 |
6.33 |
1.14 |
$ 48.10 |
$ 100,040 |
| New York |
83,450 |
8.88 |
1.59 |
$ 46.25 |
$ 96,200 |
| Florida |
55,760 |
5.83 |
1.05 |
$ 38.86 |
$ 80,830 |
| Texas |
52,200 |
3.85 |
0.69 |
$ 36.23 |
$ 75,350 |
| Illinois |
37,790 |
6.29 |
1.13 |
$ 37.98 |
$ 79,000 |
States with the highest concentration of jobs and location quotients in Market Research Analysts and Marketing Specialists:
| State |
Employment (1) |
Employment per thousand jobs |
Location quotient (9) |
Hourly mean wage |
Annual mean wage (2) |
| Colorado |
26,880 |
9.49 |
1.70 |
$ 41.16 |
$ 85,600 |
| District of Columbia |
6,320 |
9.00 |
1.61 |
$ 44.32 |
$ 92,190 |
| New York |
83,450 |
8.88 |
1.59 |
$ 46.25 |
$ 96,200 |
| Utah |
14,020 |
8.35 |
1.50 |
$ 31.46 |
$ 65,440 |
| New Hampshire |
5,410 |
8.01 |
1.44 |
$ 35.38 |
$ 73,590 |
Top paying states for Market Research Analysts and Marketing Specialists:
| State |
Employment (1) |
Employment per thousand jobs |
Location quotient (9) |
Hourly mean wage |
Annual mean wage (2) |
| Washington |
25,200 |
7.21 |
1.29 |
$ 51.16 |
$ 106,420 |
| California |
113,630 |
6.33 |
1.14 |
$ 48.10 |
$ 100,040 |
| New York |
83,450 |
8.88 |
1.59 |
$ 46.25 |
$ 96,200 |
| Delaware |
2,610 |
5.57 |
1.00 |
$ 45.57 |
$ 94,790 |
| New Jersey |
21,120 |
5.03 |
0.90 |
$ 44.76 |
$ 93,100 |
Metropolitan areas with the highest employment level in Market Research Analysts and Marketing Specialists:
| Metropolitan area |
Employment (1) |
Employment per thousand jobs |
Location quotient (9) |
Hourly mean wage |
Annual mean wage (2) |
| New York-Newark-Jersey City, NY-NJ-PA |
81,100 |
8.54 |
1.53 |
$ 47.89 |
$ 99,600 |
| Los Angeles-Long Beach-Anaheim, CA |
41,370 |
6.69 |
1.20 |
$ 41.50 |
$ 86,310 |
| Chicago-Naperville-Elgin, IL-IN-WI |
30,540 |
6.78 |
1.22 |
$ 39.25 |
$ 81,640 |
| San Francisco-Oakland-Hayward, CA |
24,140 |
9.97 |
1.79 |
$ 60.42 |
$ 125,670 |
| Boston-Cambridge-Nashua, MA-NH |
22,680 |
8.21 |
1.47 |
$ 45.01 |
$ 93,610 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV |
21,670 |
7.01 |
1.26 |
$ 44.04 |
$ 91,600 |
| Atlanta-Sandy Springs-Roswell, GA |
20,710 |
7.35 |
1.32 |
$ 40.46 |
$ 84,160 |
| Seattle-Tacoma-Bellevue, WA |
18,820 |
9.05 |
1.62 |
$ 55.05 |
$ 114,500 |
| Minneapolis-St. Paul-Bloomington, MN-WI |
17,940 |
9.39 |
1.68 |
$ 43.02 |
$ 89,490 |
| Dallas-Fort Worth-Arlington, TX |
17,770 |
4.48 |
0.80 |
$ 38.72 |
$ 80,540 |
Metropolitan areas with the highest concentration of jobs and location quotients in Market Research Analysts and Marketing Specialists:
| Metropolitan area |
Employment (1) |
Employment per thousand jobs |
Location quotient (9) |
Hourly mean wage |
Annual mean wage (2) |
| Boulder, CO |
2,660 |
13.66 |
2.45 |
$ 45.38 |
$ 94,380 |
| Provo-Orem, UT |
3,330 |
11.35 |
2.04 |
$ 32.59 |
$ 67,800 |
| Denver-Aurora-Lakewood, CO |
16,770 |
10.55 |
1.89 |
$ 42.07 |
$ 87,510 |
| San Francisco-Oakland-Hayward, CA |
24,140 |
9.97 |
1.79 |
$ 60.42 |
$ 125,670 |
| San Jose-Sunnyvale-Santa Clara, CA |
11,200 |
9.81 |
1.76 |
$ 68.44 |
$ 142,360 |
| Salt Lake City, UT |
7,820 |
9.73 |
1.75 |
$ 32.15 |
$ 66,870 |
| Minneapolis-St. Paul-Bloomington, MN-WI |
17,940 |
9.39 |
1.68 |
$ 43.02 |
$ 89,490 |
| Seattle-Tacoma-Bellevue, WA |
18,820 |
9.05 |
1.62 |
$ 55.05 |
$ 114,500 |
| New York-Newark-Jersey City, NY-NJ-PA |
81,100 |
8.54 |
1.53 |
$ 47.89 |
$ 99,600 |
| Des Moines-West Des Moines, IA |
3,230 |
8.43 |
1.51 |
$ 36.29 |
$ 75,490 |
Top paying metropolitan areas for Market Research Analysts and Marketing Specialists:
| Metropolitan area |
Employment (1) |
Employment per thousand jobs |
Location quotient (9) |
Hourly mean wage |
Annual mean wage (2) |
| San Jose-Sunnyvale-Santa Clara, CA |
11,200 |
9.81 |
1.76 |
$ 68.44 |
$ 142,360 |
| San Francisco-Oakland-Hayward, CA |
24,140 |
9.97 |
1.79 |
$ 60.42 |
$ 125,670 |
| Seattle-Tacoma-Bellevue, WA |
18,820 |
9.05 |
1.62 |
$ 55.05 |
$ 114,500 |
| New York-Newark-Jersey City, NY-NJ-PA |
81,100 |
8.54 |
1.53 |
$ 47.89 |
$ 99,600 |
| Durham-Chapel Hill, NC |
2,440 |
7.26 |
1.30 |
$ 47.81 |
$ 99,450 |
| Boulder, CO |
2,660 |
13.66 |
2.45 |
$ 45.38 |
$ 94,380 |
| Boston-Cambridge-Nashua, MA-NH |
22,680 |
8.21 |
1.47 |
$ 45.01 |
$ 93,610 |
| Trenton, NJ |
1,050 |
4.42 |
0.79 |
$ 44.80 |
$ 93,180 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV |
21,670 |
7.01 |
1.26 |
$ 44.04 |
$ 91,600 |
| Kingsport-Bristol-Bristol, TN-VA |
560 |
4.84 |
0.87 |
$ 43.98 |
$ 91,470 |
Nonmetropolitan areas with the highest employment in Market Research Analysts and Marketing Specialists:
Nonmetropolitan areas with the highest concentration of jobs and location quotients in Market Research Analysts and Marketing Specialists:
Top paying nonmetropolitan areas for Market Research Analysts and Marketing Specialists:
About May 2023 National, State, Metropolitan, and Nonmetropolitan Area Occupational Employment and Wage Estimates
These estimates are calculated with data collected from employers in all industry sectors, all metropolitan and nonmetropolitan areas, and all states and the District of Columbia.
The top employment and wage figures are provided above. The complete list is available in the downloadable XLS files.
The percentile wage estimate is the value of a wage below which a certain percent of workers fall.
The median wage is the 50th percentile wage estimate—50 percent of workers earn less than the median and 50 percent of workers earn more than the median.
More about percentile wages.
(1) Estimates for detailed occupations do not sum to the totals because the totals include occupations not shown separately. Estimates do not include self-employed workers.
(2) Annual wages have been calculated by multiplying the hourly mean wage by a "year-round, full-time" hours figure of 2,080 hours;
for those occupations where there is not an hourly wage published, the annual wage has been directly calculated from the reported survey data.
(3) The relative standard error (RSE) is a measure of the reliability of a survey statistic. The smaller the relative standard error, the more precise the estimate.
(8) Estimate not released.
(9) The location quotient is the ratio of the area concentration of occupational employment to the national average concentration.
A location quotient greater than one indicates the occupation has a higher share of employment than average, and a location quotient less than one indicates the occupation is less prevalent in the area than average.
Other OEWS estimates and related information:
May 2023 National Occupational Employment and Wage Estimates
May 2023 State Occupational Employment and Wage Estimates
May 2023 Metropolitan and Nonmetropolitan Area Occupational Employment and Wage Estimates
May 2023 National Industry-Specific Occupational Employment and Wage Estimates
May 2023 Occupation Profiles
Technical Notes
Last Modified Date: April 3, 2024
United States Department of Labor
