Occupational Employment and Wages, May 2015

13-1161 Market Research Analysts and Marketing Specialists

Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.


National estimates for this occupation
Industry profile for this occupation
Geographic profile for this occupation

National estimates for this occupation: Top

Employment estimate and mean wage estimates for this occupation:

Employment (1) Employment
RSE (3)
Mean hourly
wage
Mean annual
wage (2)
Wage RSE (3)
506,420 0.7 % $33.67 $70,030 0.5 %

Percentile wage estimates for this occupation:

Percentile 10% 25% 50%
(Median)
75% 90%
Hourly Wage $16.12 $21.61 $29.88 $42.26 $57.91
Annual Wage (2) $33,530 $44,950 $62,150 $87,900 $120,460


Industry profile for this occupation: Top

Industries with the highest published employment and wages for this occupation are provided. For a list of all industries with employment in this occupation, see the Create Customized Tables function.

Industries with the highest levels of employment in this occupation:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Management, Scientific, and Technical Consulting Services 57,640 4.62 $32.20 $66,980
Management of Companies and Enterprises 45,720 2.02 $36.69 $76,320
Computer Systems Design and Related Services 28,730 1.52 $38.46 $80,000
Advertising, Public Relations, and Related Services 24,290 5.07 $33.53 $69,740
Other Professional, Scientific, and Technical Services 17,660 2.71 $33.18 $69,020

Industries with the highest concentration of employment in this occupation:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Advertising, Public Relations, and Related Services 24,290 5.07 $33.53 $69,740
Management, Scientific, and Technical Consulting Services 57,640 4.62 $32.20 $66,980
Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) 990 4.23 $30.37 $63,170
Other Information Services 7,500 3.23 $36.26 $75,420
Software Publishers 10,390 3.18 $44.76 $93,110

Top paying industries for this occupation:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Aerospace Product and Parts Manufacturing 1,240 0.25 $53.24 $110,740
Semiconductor and Other Electronic Component Manufacturing 2,390 0.65 $50.94 $105,960
Computer and Peripheral Equipment Manufacturing 3,760 2.37 $48.36 $100,580
Wireless Telecommunications Carriers (except Satellite) 1,420 1.04 $47.33 $98,440
Oil and Gas Extraction 370 0.19 $45.12 $93,840


Geographic profile for this occupation: Top

States and areas with the highest published employment, location quotients, and wages for this occupation are provided. For a list of all areas with employment in this occupation, see the Create Customized Tables function.




States with the highest employment level in this occupation:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
California 79,560 5.13 1.40 $39.06 $81,250
New York 51,100 5.69 1.55 $37.16 $77,280
Texas 29,780 2.57 0.70 $36.24 $75,380
Pennsylvania 23,410 4.10 1.12 $32.39 $67,360
Florida 21,980 2.77 0.76 $29.62 $61,620



States with the highest concentration of jobs and location quotients in this occupation:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
District of Columbia 5,260 7.78 2.12 $35.24 $73,300
New York 51,100 5.69 1.55 $37.16 $77,280
Massachusetts 18,780 5.53 1.51 $36.61 $76,140
Colorado 12,780 5.21 1.42 $37.37 $77,740
Washington 15,320 5.14 1.40 $37.61 $78,230



Top paying States for this occupation:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
California 79,560 5.13 1.40 $39.06 $81,250
Washington 15,320 5.14 1.40 $37.61 $78,230
Colorado 12,780 5.21 1.42 $37.37 $77,740
Delaware 1,920 4.42 1.20 $37.30 $77,580
New York 51,100 5.69 1.55 $37.16 $77,280




Metropolitan areas with the highest employment level in this occupation:

Metropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
New York-Jersey City-White Plains, NY-NJ Metropolitan Division 45,220 6.98 1.90 $38.10 $79,240
Los Angeles-Long Beach-Glendale, CA Metropolitan Division 20,940 5.10 1.39 $35.00 $72,790
Washington-Arlington-Alexandria, DC-VA-MD-WV Metropolitan Division 14,870 6.15 1.67 $36.37 $75,650
Atlanta-Sandy Springs-Roswell, GA 14,590 5.88 1.60 $30.46 $63,350
Boston-Cambridge-Newton, MA NECTA Division 13,140 7.46 2.03 $37.00 $76,960
Chicago-Naperville-Arlington Heights, IL Metropolitan Division 12,940 3.62 0.99 $31.61 $65,740
Seattle-Bellevue-Everett, WA Metropolitan Division 11,940 7.77 2.12 $40.47 $84,190
San Francisco-Redwood City-South San Francisco, CA Metropolitan Division 11,600 11.37 3.10 $44.99 $93,590
Minneapolis-St. Paul-Bloomington, MN-WI 10,250 5.45 1.48 $33.21 $69,080
San Jose-Sunnyvale-Santa Clara, CA 10,050 9.93 2.70 $54.97 $114,330