Retail Sales Workers

Summary

What Retail Sales Workers Do About this section

Retail sales workers maintain knowledge of current sales and promotions.

Retail sales workers help customers find products they want and process customers’ payments. There are two types of retail sales workers: retail salespersons, who sell retail merchandise, such as clothing, furniture, and automobiles; and parts salespersons, who sell spare and replacement parts and equipment, especially car parts.

Duties

Retail sales workers typically do the following:

• Greet customers and offer them assistance
• Recommend merchandise based on customers’ wants and needs
• Explain the use and benefit of merchandise to customers
• Answer customers’ questions
• Show how merchandise works, if applicable
• Add up customers’ total purchases and accept payment
• Inform customers about current sales, promotions, and policies about payments and exchanges

The following are examples of types of retail sales workers:

Retail salespersons work in stores where they sell goods, such as books, cars, clothing, cosmetics, electronics, furniture, lumber, plants, shoes, and many other types of merchandise.

In addition to helping customers find and select items to buy, many retail salespersons process the payment for the sale, which typically involves operating cash registers.

After taking payment for the purchases, retail salespersons may bag or package the purchases.

Depending on the hours they work, retail salespersons may have to open or close cash registers. This includes counting the money in the register and separating charge slips, coupons, and exchange vouchers. They may also make deposits at a cash office.

For information about other workers who receive and disburse money, see the profile on cashiers.

In addition, retail salespersons may help stock shelves or racks, arrange for mailing or delivery of purchases, mark price tags, take inventory, and prepare displays.

For some retail sales jobs, particularly those involving expensive and complex items, retail sales workers need special knowledge or skills. For example, those who sell cars must be able to explain the features of various models, manufacturers’ specifications, different types of options on the car, financing available, and the details of associated warranties.

In addition, retail sales workers must recognize security risks and thefts and understand their organization’s procedures for handling thefts, which may include notifying security guards or calling police.

Parts salespersons sell spare and replacement parts and equipment, especially car parts. Most work in either automotive parts stores or automobile dealerships. They take customers’ orders, inform customers of part availability and price, and take inventory.

Work Environment About this section

Retail sales workers often stand for long periods and may need supervisory approval to leave the sales floor.

Parts salespersons held about 267,900 jobs in 2023. The largest employers of parts salespersons were as follows:

Retail salespersons held about 3.8 million jobs in 2023. The largest employers of retail salespersons were as follows:

Most retail sales work is performed in clean, well-lit stores. Retail sales workers spend most of their time interacting with customers, answering questions, and assisting them with purchases.

Workers often stand for long periods and may need permission from a supervisor to leave the sales floor. If they sell items such as cars, plants, or lumberyard materials, they may work outdoors.

Work Schedules

Many sales workers work evenings and weekends, particularly during holidays and other peak sales periods. Because the end-of-year holiday season is often the busiest time for retail stores, many employers limit retail sales workers’ use of vacation time between November and the beginning of January.

Some retail salespersons work part time.

How to Become a Retail Sales Worker About this section

A friendly and outgoing personality is important for these workers, as the job requires almost constant interaction with people.

Typically, there are no formal education requirements for retail sales workers. Most receive on-the-job training, which usually lasts a few days to a few months.

Education

Although retail or parts sales positions usually have no formal education requirements, some employers prefer applicants who have a high school diploma or equivalent, especially employers who sell technical products or “big-ticket” items, such as electronics or cars.

Training

Most retail sales workers receive on-the-job training, which usually lasts a few days to a few months. In small stores, an experienced employee often trains newly hired workers. In large stores, training programs are more formal and usually conducted over several days.

During training sessions, topics often include customer service, security, the store’s policies and procedures, and how to operate the cash register.

Depending on the type of product they are selling, employees may be given additional specialized training. For example, salespersons working in cosmetics get instruction on the types of products the store offers and for whom the cosmetics would be most beneficial. Likewise, those who sell auto parts may be instructed on the technical functions of various parts, in addition to sales technique.

Because providing exceptional service to customers is a priority for many employers, employees often get periodic training to update and refine their skills.

Advancement

Retail sales workers typically have opportunities to advance to supervisory or managerial positions. Some employers want candidates for managerial positions to have a college degree.

As sales workers gain experience and seniority, they often move into positions that have greater responsibility and may be given their choice of departments in which to work. This opportunity often means moving to positions with higher potential earnings and commissions. The highest earnings potential usually involves selling “big-ticket” items, such as cars, jewelry, furniture, and electronics. These positions often require workers with extensive knowledge of the product and excellent sales skills.

Important Qualities

Customer-service skills. Retail sales workers must be responsive to the wants and needs of customers. They should explain the product options available to customers and make appropriate recommendations.

Interpersonal skills. A friendly and outgoing personality is important for these workers because the job requires almost constant interaction with people.

Math skills. Retail sales workers must have the ability to calculate price totals, discounts, and change owed to customers.

Persistence. A large number of attempted sales may not be successful, so sales workers should not be discouraged easily. They must start each new sales attempt with a positive attitude.

Selling skills. Retail sales workers must be persuasive when interacting with customers. They must clearly and effectively explain the benefits of the merchandise.

Pay About this section

The median hourly wage for parts salespersons was $17.72 in May 2023. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. The lowest 10 percent earned less than $12.84, and the highest 10 percent earned more than $29.08.

The median hourly wage for retail salespersons was $16.19 in May 2023. The lowest 10 percent earned less than $11.42, and the highest 10 percent earned more than $23.13.

In May 2023, the median hourly wages for parts salespersons in the top industries in which they worked were as follows:

In May 2023, the median hourly wages for retail salespersons in the top industries in which they worked were as follows:

Compensation systems vary by type of establishment and merchandise sold. Retail sales workers get hourly wages, commissions, or a combination of the two. Under a commission system, they get a percentage of the sales they make. This system offers sales workers the opportunity to increase their earnings considerably, but they may find that their earnings depend strongly on their ability to sell their product and on the ups and downs of the economy. Commissions are most common for retail sales workers selling “big-ticket” items, such as cars or electronics.

Many retail sales workers work evenings and weekends, particularly during holidays and other peak sales periods. Because the end-of-year holiday season is often the busiest time for retail stores, many employers limit sales workers’ use of vacation time between November and the beginning of January.

Some retail salespersons work part time.

Job Outlook About this section

Overall employment of retail sales workers is projected to show little or no change from 2023 to 2033.

Despite limited employment growth, about 582,200 openings for retail sales workers are projected each year, on average, over the decade. Most of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

Employment

The increase in online sales is expected to continue over the projections decade, limiting growth in the number of physical retail stores and reducing demand for retail sales workers.

Competition from e-commerce is expected to reduce demand for retail salespersons. However, brick-and-mortar retail stores may increase their emphasis on customer service as a way to compete with online sellers. Cost pressures may additionally lead retailers to hire workers who can perform a broad range of tasks, such as helping customers find items, operating a cash register, and restocking shelves. Because retail salespersons provide this versatile range of services, and because many consumers are still expected to visit physical stores, retail salespersons should continue to be needed to help customers and to complete sales.

Demand for car parts and parts salespersons is expected to continue as many older cars require repairs.

State & Area Data About this section

Occupational Employment and Wage Statistics (OEWS)

The Occupational Employment and Wage Statistics (OEWS) program produces employment and wage estimates annually for over 800 occupations. These estimates are available for the nation as a whole, for individual states, and for metropolitan and nonmetropolitan areas. The link(s) below go to OEWS data maps for employment and wages by state and area.

• Parts salespersons
• Retail salespersons

Projections Central

Occupational employment projections are developed for all states by Labor Market Information (LMI) or individual state Employment Projections offices. All state projections data are available at www.projectionscentral.org. Information on this site allows projected employment growth for an occupation to be compared among states or to be compared within one state. In addition, states may produce projections for areas; there are links to each state’s websites where these data may be retrieved.

CareerOneStop

CareerOneStop includes hundreds of occupational profiles with data available by state and metro area. There are links in the left-hand side menu to compare occupational employment by state and occupational wages by local area or metro area. There is also a salary info tool to search for wages by zip code.

Contacts for More Information About this section

For more information about the retail industry, visit

National Retail Federation

Retail Industry Leaders Association

For more information about training for a career in automobile sales, visit

National Automobile Dealers Association

Occupational Requirements Survey

For a profile highlighting selected BLS data on occupational requirements, see

Retail salespersons (PDF)

O*NET

Parts Salespersons

Retail Salespersons