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Advertising Managers—-Plan and execute advertising policies of organization. Confer with department heads to discuss possible new accounts and to outline new policies or sales promotion campaigns. Negotiate advertising contracts.
Public Relations Managers—-Plan and conduct public relations program designed to create and maintain favorable public image. Plan and direct development and communication of information designed to keep public informed of employer's programs, accomplishments or point of view.
Last modified: October 16, 2001