What Fashion Designers Do
Fashion designers sketch designs of clothing, footwear, and accessories.
Fashion designers create original clothing, accessories, and footwear. They sketch designs, select fabrics and patterns, and give instructions on how to make the products they designed.
Fashion designers typically do the following:
- Study fashion trends and anticipate designs that will appeal to consumers
- Decide on a theme for a collection
- Use computer-aided design (CAD) programs to create designs
- Visit manufacturers or trade shows to get samples of fabric
- Select fabrics, embellishments, colors, or a style for each garment or accessory
- Work with other designers or team members to create prototype designs
- Present design ideas to the creative director or showcase them in fashion or trade shows
- Market designs to clothing retailers or directly to consumers
- Oversee the final production of their designs
Larger apparel companies typically employ a team of designers headed by a creative designer. Some fashion designers specialize in clothing, footwear, or accessory design; others create designs in all three fashion categories.
For some fashion designers, the first step in creating a new design is researching current fashion and making predictions about future trends using trend reports published by fashion industry trade groups. Other fashion designers create collections from inspirations they get from their regular surroundings, from the cultures they have experienced and places they have visited, or from various art media that inspire them.
After they have an initial idea, fashion designers try out various fabrics and produce a prototype, often with less expensive material than will be used in the final product. They work with models to see how the design will look and adjust the designs as needed.
Although most designers first sketch their designs by hand, many now also sketch their ideas digitally with computer-aided design (CAD) programs. CAD allows designers to see their work on virtual models. They can try out different colors, design, and shapes while making adjustments more easily than they can when working with real fabric on real people.
Designers produce samples with the actual materials that will be used in manufacturing. Samples that get good responses from editors or trade and fashion shows are then manufactured and sold to consumers.
Although the design process may vary by specialty, in general it takes 6 months from initial design concept to final production, when either the spring or fall collection is released. Some companies may release new designs as frequently as every month, in addition to releasing designs during the spring and fall.
The Internet and e-commerce allow fashion designers to offer their products outside of traditional brick-and-mortar stores. These designers can ship directly to the consumer, without having to invest in a physical shop to showcase their product lines.
The following are examples of types of fashion designers:
Clothing designers create and help produce men’s, women’s, and children’s apparel, including casual wear, suits, sportswear, evening wear, outerwear, maternity clothing, and intimate apparel.
Footwear designers create and help produce different styles of shoes and boots. As new materials, such as lightweight synthetic materials used in shoe soles, become available, footwear designers produce new designs that combine comfort, form, and function.
Accessory designers design and produce items such as handbags, suitcases, belts, scarves, hats, hosiery, and eyewear.
Costume designers design costumes for the performing arts and for motion picture and television productions. They research the styles worn during the period in which the performance takes place, or they work with directors to select and create appropriate attire. They also must stay within the costume budget for the particular production.