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Office of Survey Methods Research
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Published Year: 2005
Survey/Program(s): Telephone Point of Purchase Survey (TPOPS)
Catalog: Statistical Survey Paper
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Efficacy of Prenotification Letters in Improving Response Rates in the Telephone Point of Purchase Survey
Abstract
The Telephone Point of Purchase Survey is a list-assisted RDD survey with a four-quarter rotating panel design. This paper studies the effect of prenotification letters in the first of four interviews on response rates in the first quarter, as well as any residual positive benefit in subsequent interviews.