Department of Labor Logo United States Department of Labor
Dot gov

The .gov means it's official.
Federal government websites often end in .gov or .mil. Before sharing sensitive information, make sure you're on a federal government site.

Https

The site is secure.
The https:// ensures that you are connecting to the official website and that any information you provide is encrypted and transmitted securely.

Bureau of Labor Statistics > Office of Survey Methods and Research > Publications > Browse Research Papers

Early Adopters of New Supermarket Products

Brian Adams and Hyunchul Kim

Abstract

New goods and expanding product variety are thought to provide enormous welfare gains. New products can infuence the pricing of competing products, but often the most important way that new products improve the welfare is through their direct consumption value. The demographic profile of the buyers of new goods suggests those welfare gains are unequally distributed. For supermarket products in the US, expenditures on new goods are disproportionately concentrated among high earners and younger consumers.