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September 1992

Occupational trends in advertising, 1984-90

Kay E. Anderson

As employment in advertising grew during the 1980's, the industry's occupational pattern changed. Professional and technical occupations lost employment share, while sales occupations gained. To analyze occupational staffing patterns in the advertising industry during the 1980's, this article uses data derived from the 1984, 1987, and 1990 Occupational Employment Statistics (OES) surveys.

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