U.S. flag

An official website of the United States government

Department of Labor Logo United States Department of Labor
Dot gov

The .gov means it's official.
Federal government websites often end in .gov or .mil. Before sharing sensitive information, make sure you're on a federal government site.

Https

The site is secure.
The https:// ensures that you are connecting to the official website and that any information you provide is encrypted and transmitted securely.

December 1996

New methodology for selecting outlet samples

Robert Cage

A new Point-of-Purchase Survey, conducted in a computer-assisted telephone interview environment, eliminates the costs associated with personal-visit data collection and reduces the time required to edit, review, and process responses. This article compares and contrasts the Bureau's current area rotation methodology with the planned category rotation methodology. The critical role of CPOPS data in the sample rotation process will be identified and the advantages of switching from the current personal-visit survey to a CATI survey discussed.

Download PDF »