Average annual expenditures on sweets, flowers, wine, jewelry, and other items in 2016

Don’t forget! Today is the day we honor the 3rd century martyrdom of St. Valentine by buying cards, candy, and cakes in hopes of not disappointing our loved ones. In 2016, consumers spent an annual average of $148 on sugar and sweets, $37 on cakes and cupcakes, and $28 on baking products. How did your expenses on romantic treats and gifts compare?

Some might splurge on a nice bottle of wine or expensive jewelry on Valentine’s Day. In 2016, consumers spent an average of $149 on wine, and $106 on jewelry.

Did you remember to buy your significant other some roses? On average, consumers spent $48 on flowers and $79 on stationery, stationery supplies, and giftwrap in 2016.

These data come from the Consumer Expenditure Surveys. To learn more, see "Consumer Expenditures — 2016" (HTML) (PDF). Consumer units include families, single persons living alone or sharing a household with others but who are financially independent, or two or more persons living together who share expenses.