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Occupational Employment and Wage Statistics

Occupational Employment and Wages, May 2023

13-1161 Market Research Analysts and Marketing Specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets. Excludes “Web and Digital Interface Designers” (15-1255), “Art Directors” (27-1011), “Graphic Designers” (27-1024), and “Public Relations Specialists” (27-3031).

National estimates for Market Research Analysts and Marketing Specialists
Industry profile for Market Research Analysts and Marketing Specialists
Geographic profile for Market Research Analysts and Marketing Specialists

National estimates for Market Research Analysts and Marketing Specialists:

Employment estimate and mean wage estimates for Market Research Analysts and Marketing Specialists:

Employment (1) Employment
RSE (3) 		Mean hourly
wage		 Mean annual
wage (2) 		Wage RSE (3)
846,370 0.9 % $ 40.00 $ 83,190 0.4 %

Percentile wage estimates for Market Research Analysts and Marketing Specialists:

Percentile 10% 25% 50%
(Median) 		75% 90%
Hourly Wage $ 19.25 $ 25.40 $ 35.90 $ 49.26 $ 65.89
Annual Wage (2) $ 40,040 $ 52,840 $ 74,680 $ 102,450 $ 137,040

Industry profile for Market Research Analysts and Marketing Specialists:

Industries with the highest published employment and wages for Market Research Analysts and Marketing Specialists are provided. For a list of all industries with employment in Market Research Analysts and Marketing Specialists, see the Create Customized Tables function.

Industries with the highest levels of employment in Market Research Analysts and Marketing Specialists:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Management, Scientific, and Technical Consulting Services 93,900 5.08 $ 37.99 $ 79,010
Management of Companies and Enterprises 70,300 2.54 $ 47.10 $ 97,970
Computer Systems Design and Related Services 48,930 1.93 $ 45.47 $ 94,570
Advertising, Public Relations, and Related Services 40,760 8.15 $ 36.05 $ 74,980
Software Publishers 24,820 3.80 $ 53.46 $ 111,190

Industries with the highest concentration of employment in Market Research Analysts and Marketing Specialists:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Advertising, Public Relations, and Related Services 40,760 8.15 $ 36.05 $ 74,980
Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) 1,200 5.42 $ 34.90 $ 72,580
Management, Scientific, and Technical Consulting Services 93,900 5.08 $ 37.99 $ 79,010
Sound Recording Industries 1,070 5.04 $ 31.80 $ 66,150
Newspaper, Periodical, Book, and Directory Publishers 12,600 4.31 $ 37.56 $ 78,120

Top paying industries for Market Research Analysts and Marketing Specialists:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Web Search Portals, Libraries, Archives, and Other Information Services 6,670 3.62 $ 65.65 $ 136,560
Aerospace Product and Parts Manufacturing 1,700 0.33 $ 63.74 $ 132,580
Pipeline Transportation of Crude Oil 50 0.46 $ 62.91 $ 130,840
Monetary Authorities-Central Bank 350 1.63 $ 60.44 $ 125,720
Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services 16,080 3.34 $ 58.01 $ 120,660

Geographic profile for Market Research Analysts and Marketing Specialists:

States and areas with the highest published employment, location quotients, and wages for Market Research Analysts and Marketing Specialists are provided. For a list of all areas with employment in Market Research Analysts and Marketing Specialists, see the Create Customized Tables function.



Map of employment of market research analysts and marketing specialists by state, May 2023


States with the highest employment level in Market Research Analysts and Marketing Specialists:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
California 113,630 6.33 1.14 $ 48.10 $ 100,040
New York 83,450 8.88 1.59 $ 46.25 $ 96,200
Florida 55,760 5.83 1.05 $ 38.86 $ 80,830
Texas 52,200 3.85 0.69 $ 36.23 $ 75,350
Illinois 37,790 6.29 1.13 $ 37.98 $ 79,000


Map of location quotient of market research analysts and marketing specialists by state, May 2023


States with the highest concentration of jobs and location quotients in Market Research Analysts and Marketing Specialists:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Colorado 26,880 9.49 1.70 $ 41.16 $ 85,600
District of Columbia 6,320 9.00 1.61 $ 44.32 $ 92,190
New York 83,450 8.88 1.59 $ 46.25 $ 96,200
Utah 14,020 8.35 1.50 $ 31.46 $ 65,440
New Hampshire 5,410 8.01 1.44 $ 35.38 $ 73,590


Map of annual mean wages of market research analysts and marketing specialists by state, May 2023


Top paying states for Market Research Analysts and Marketing Specialists:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Washington 25,200 7.21 1.29 $ 51.16 $ 106,420
California 113,630 6.33 1.14 $ 48.10 $ 100,040
New York 83,450 8.88 1.59 $ 46.25 $ 96,200
Delaware 2,610 5.57 1.00 $ 45.57 $ 94,790
New Jersey 21,120 5.03 0.90 $ 44.76 $ 93,100



Map of employment of market research analysts and marketing specialists by area, May 2023


Metropolitan areas with the highest employment level in Market Research Analysts and Marketing Specialists:

Metropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
New York-Newark-Jersey City, NY-NJ-PA 81,100 8.54 1.53 $ 47.89 $ 99,600
Los Angeles-Long Beach-Anaheim, CA 41,370 6.69 1.20 $ 41.50 $ 86,310
Chicago-Naperville-Elgin, IL-IN-WI 30,540 6.78 1.22 $ 39.25 $ 81,640
San Francisco-Oakland-Hayward, CA 24,140 9.97 1.79 $ 60.42 $ 125,670
Boston-Cambridge-Nashua, MA-NH 22,680 8.21 1.47 $ 45.01 $ 93,610
Washington-Arlington-Alexandria, DC-VA-MD-WV 21,670 7.01 1.26 $ 44.04 $ 91,600
Atlanta-Sandy Springs-Roswell, GA 20,710 7.35 1.32 $ 40.46 $ 84,160
Seattle-Tacoma-Bellevue, WA 18,820 9.05 1.62 $ 55.05 $ 114,500
Minneapolis-St. Paul-Bloomington, MN-WI 17,940 9.39 1.68 $ 43.02 $ 89,490
Dallas-Fort Worth-Arlington, TX 17,770 4.48 0.80 $ 38.72 $ 80,540


Map of location quotient of market research analysts and marketing specialists by area, May 2023


Metropolitan areas with the highest concentration of jobs and location quotients in Market Research Analysts and Marketing Specialists:

Metropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Boulder, CO 2,660 13.66 2.45 $ 45.38 $ 94,380
Provo-Orem, UT 3,330 11.35 2.04 $ 32.59 $ 67,800
Denver-Aurora-Lakewood, CO 16,770 10.55 1.89 $ 42.07 $ 87,510
San Francisco-Oakland-Hayward, CA 24,140 9.97 1.79 $ 60.42 $ 125,670
San Jose-Sunnyvale-Santa Clara, CA 11,200 9.81 1.76 $ 68.44 $ 142,360
Salt Lake City, UT 7,820 9.73 1.75 $ 32.15 $ 66,870
Minneapolis-St. Paul-Bloomington, MN-WI 17,940 9.39 1.68 $ 43.02 $ 89,490
Seattle-Tacoma-Bellevue, WA 18,820 9.05 1.62 $ 55.05 $ 114,500
New York-Newark-Jersey City, NY-NJ-PA 81,100 8.54 1.53 $ 47.89 $ 99,600
Des Moines-West Des Moines, IA 3,230 8.43 1.51 $ 36.29 $ 75,490