Department of Labor Logo United States Department of Labor
Dot gov

The .gov means it's official.
Federal government websites often end in .gov or .mil. Before sharing sensitive information, make sure you're on a federal government site.

Https

The site is secure.
The https:// ensures that you are connecting to the official website and that any information you provide is encrypted and transmitted securely.

Occupational Employment and Wage Statistics

Occupational Employment and Wages, May 2019

13-1161 Market Research Analysts and Marketing Specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets. Excludes “Web and Digital Interface Designers” (15-1255), “Art Directors” (27-1011), “Graphic Designers” (27-1024), and “Public Relations Specialists” (27-3031).


National estimates for this occupation
Industry profile for this occupation
Geographic profile for this occupation

National estimates for this occupation:

Employment estimate and mean wage estimates for this occupation:

Employment (1) Employment
RSE (3)
Mean hourly
wage
Mean annual
wage (2)
Wage RSE (3)
678,500 0.7 % $34.41 $71,570 0.4 %

Percentile wage estimates for this occupation:

Percentile 10% 25% 50%
(Median)
75% 90%
Hourly Wage $16.51 $22.50 $30.67 $43.07 $58.96
Annual Wage (2) $34,350 $46,800 $63,790 $89,580 $122,630


Industry profile for this occupation:

Industries with the highest published employment and wages for this occupation are provided. For a list of all industries with employment in this occupation, see the Create Customized Tables function.

Industries with the highest levels of employment in this occupation:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Management, Scientific, and Technical Consulting Services 75,520 5.06 $33.06 $68,770
Management of Companies and Enterprises 57,880 2.35 $38.79 $80,680
Computer Systems Design and Related Services 34,830 1.60 $37.42 $77,830
Advertising, Public Relations, and Related Services 30,150 6.15 $33.57 $69,820
Other Professional, Scientific, and Technical Services 19,070 2.54 $34.09 $70,900

Industries with the highest concentration of employment in this occupation:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Advertising, Public Relations, and Related Services 30,150 6.15 $33.57 $69,820
Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) 1,130 5.11 $32.11 $66,790
Management, Scientific, and Technical Consulting Services 75,520 5.06 $33.06 $68,770
Other Information Services 15,170 4.67 $42.36 $88,110
Software Publishers 16,670 3.86 $44.88 $93,360

Top paying industries for this occupation:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Other Pipeline Transportation 60 0.73 $57.17 $118,910
Aerospace Product and Parts Manufacturing 1,860 0.36 $56.82 $118,190
Oil and Gas Extraction 540 0.38 $49.79 $103,550
Pipeline Transportation of Crude Oil 60 0.52 $49.14 $102,210
Telecommunications 8,740 1.22 $47.81 $99,450


Geographic profile for this occupation:

States and areas with the highest published employment, location quotients, and wages for this occupation are provided. For a list of all areas with employment in this occupation, see the Create Customized Tables function.





States with the highest employment level in this occupation:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
California 98,760 5.68 1.23 $38.02 $79,070
New York 68,680 7.21 1.56 $37.61 $78,240
Florida 40,480 4.60 1.00 $29.67 $61,700
Texas 35,030 2.82 0.61 $35.67 $74,190
Illinois 33,670 5.59 1.21 $31.20 $64,910




States with the highest concentration of jobs and location quotients in this occupation:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
District of Columbia 7,110 9.82 2.13 $39.57 $82,300
Colorado 20,330 7.59 1.64 $36.55 $76,020
New York 68,680 7.21 1.56 $37.61 $78,240
Washington 22,710 6.84 1.48 $42.45 $88,290
Massachusetts 21,260 5.87 1.27 $35.25 $73,310




Top paying States for this occupation:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
New Jersey 20,400 4.99 1.08 $43.92 $91,360
Washington 22,710 6.84 1.48 $42.45 $88,290
Delaware 2,030 4.49 0.97 $40.86 $84,990
District of Columbia 7,110 9.82 2.13 $39.57 $82,300
California 98,760 5.68 1.23 $38.02 $79,070





Metropolitan areas with the highest employment level in this occupation:

Metropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
New York-Newark-Jersey City, NY-NJ-PA 75,110 7.78 1.68 $40.10 $83,420
Los Angeles-Long Beach-Anaheim, CA 36,520 5.85 1.27 $34.99 $72,790
Chicago-Naperville-Elgin, IL-IN-WI 29,960 6.41 1.39 $31.59 $65,710
Washington-Arlington-Alexandria, DC-VA-MD-WV 23,030 7.25 1.57 $38.79 $80,690
San Francisco-Oakland-Hayward, CA 22,650 9.16 1.98 $43.92 $91,350
Boston-Cambridge-Nashua, MA-NH 19,110 6.83 1.48 $35.69 $74,230
Seattle-Tacoma-Bellevue, WA 18,790 9.30 2.01 $45.39 $94,410
Atlanta-Sandy Springs-Roswell, GA 17,590 6.41 1.39 $34.38 $71,510
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD 15,790 5.49 1.19 $37.53 $78,070
Miami-Fort Lauderdale-West Palm Beach, FL 14,210 5.38 1.16 $31.92 $66,380




Metropolitan areas with the highest concentration of jobs and location quotients in this occupation:

Metropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Boulder, CO 2,670 14.39 3.12 $39.62 $82,420
San Jose-Sunnyvale-Santa Clara, CA 13,280 11.64 2.52 $47.42 $98,640
Provo-Orem, UT 2,420 9.53 2.06 $26.27 $54,650
Seattle-Tacoma-Bellevue, WA 18,790 9.30 2.01 $45.39 $94,410
San Francisco-Oakland-Hayward, CA 22,650 9.16 1.98 $43.92 $91,350
Fayetteville-Springdale-Rogers, AR-MO 2,250 9.04 1.96 $38.40 $79,880
Denver-Aurora-Lakewood, CO 13,030 8.61 1.86 $37.72 $78,460
Bridgeport-Stamford-Norwalk, CT 3,520 8.51 1.84 $40.69 $84,630
New York-Newark-Jersey City, NY-NJ-PA 75,110 7.78 1.68 $40.10 $83,420
Charlottesville, VA 870 7.58 1.64 $29.24 $60,830




Top paying metropolitan areas for this occupation:

Metropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
San Jose-Sunnyvale-Santa Clara, CA 13,280 11.64 2.52 $47.42 $98,640
Seattle-Tacoma-Bellevue, WA 18,790 9.30 2.01 $45.39 $94,410
San Francisco-Oakland-Hayward, CA 22,650 9.16 1.98 $43.92 $91,350
State College, PA 380 5.57 1.21 $42.36 $88,100
Trenton, NJ 1,230 5.11 1.11 $40.94 $85,150
Bridgeport-Stamford-Norwalk, CT 3,520 8.51 1.84 $40.69 $84,630
New York-Newark-Jersey City, NY-NJ-PA 75,110 7.78 1.68 $40.10 $83,420
Boulder, CO 2,670 14.39 3.12 $39.62 $82,420
Washington-Arlington-Alexandria, DC-VA-MD-WV 23,030 7.25 1.57 $38.79 $80,690
Columbus, IN 240 4.73 1.02 $38.75 $80,590

Nonmetropolitan areas with the highest employment in this occupation:

Nonmetropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Kansas nonmetropolitan area 790 2.01 0.43 $23.46 $48,800
West Northwestern Ohio nonmetropolitan area 750 2.93 0.64 $28.77 $59,840
Southeast Iowa nonmetropolitan area 700 3.12 0.68 $29.50 $61,350
Northwest Colorado nonmetropolitan area 690 5.59 1.21 $29.50 $61,370
North Northeastern Ohio non-metropolitan area (non-contiguous) 580 1.72 0.37 $28.16 $58,570

Nonmetropolitan areas with the highest concentration of jobs and location quotients in this occupation:

Nonmetropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Northwest Colorado nonmetropolitan area 690 5.59 1.21 $29.50 $61,370
Eastern Utah nonmetropolitan area 370 4.65 1.01 $29.58 $61,520
West Montana nonmetropolitan area 260 3.41 0.74 $27.97 $58,180
Southeast Iowa nonmetropolitan area 700 3.12 0.68 $29.50 $61,350
Southeast Minnesota nonmetropolitan area 490 3.11 0.67 $28.15 $58,550

Top paying nonmetropolitan areas for this occupation:

Nonmetropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Lower Savannah South Carolina nonmetropolitan area 60 1.03 0.22 $36.20 $75,300
Connecticut nonmetropolitan area 50 1.43 0.31 $34.49 $71,740
Southeast Coastal North Carolina nonmetropolitan area 340 1.37 0.30 $34.31 $71,370
Southwest Oklahoma nonmetropolitan area 100 1.48 0.32 $32.75 $68,130
Southwest New York nonmetropolitan area 410 2.25 0.49 $32.63 $67,870


About May 2019 National, State, Metropolitan, and Nonmetropolitan Area Occupational Employment and Wage Estimates

These estimates are calculated with data collected from employers in all industry sectors, all metropolitan and nonmetropolitan areas, and all states and the District of Columbia. The top employment and wage figures are provided above. The complete list is available in the downloadable XLS files.

The percentile wage estimate is the value of a wage below which a certain percent of workers fall. The median wage is the 50th percentile wage estimate--50 percent of workers earn less than the median and 50 percent of workers earn more than the median. More about percentile wages.


(1) Estimates for detailed occupations do not sum to the totals because the totals include occupations not shown separately. Estimates do not include self-employed workers.

(2) Annual wages have been calculated by multiplying the hourly mean wage by a "year-round, full-time" hours figure of 2,080 hours; for those occupations where there is not an hourly wage published, the annual wage has been directly calculated from the reported survey data.

(3) The relative standard error (RSE) is a measure of the reliability of a survey statistic. The smaller the relative standard error, the more precise the estimate.

(9) The location quotient is the ratio of the area concentration of occupational employment to the national average concentration. A location quotient greater than one indicates the occupation has a higher share of employment than average, and a location quotient less than one indicates the occupation is less prevalent in the area than average.


Other OES estimates and related information:

May 2019 National Occupational Employment and Wage Estimates

May 2019 State Occupational Employment and Wage Estimates

May 2019 Metropolitan and Nonmetropolitan Area Occupational Employment and Wage Estimates

May 2019 National Industry-Specific Occupational Employment and Wage Estimates

May 2019 Occupation Profiles

Technical Notes

 

Last Modified Date: July 6, 2020