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Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets. Excludes “Web and Digital Interface Designers” (15-1255), “Art Directors” (27-1011), “Graphic Designers” (27-1024), and “Public Relations Specialists” (27-3031).
Employment estimate and mean wage estimates for this occupation:
Employment (1) | Employment RSE (3) |
Mean hourly wage |
Mean annual wage (2) |
Wage RSE (3) |
---|---|---|---|---|
678,500 | 0.7 % | $34.41 | $71,570 | 0.4 % |
Percentile wage estimates for this occupation:
Percentile | 10% | 25% | 50% (Median) |
75% | 90% |
---|---|---|---|---|---|
Hourly Wage | $16.51 | $22.50 | $30.67 | $43.07 | $58.96 |
Annual Wage (2) | $34,350 | $46,800 | $63,790 | $89,580 | $122,630 |
Industries with the highest published employment and wages for this occupation are provided. For a list of all industries with employment in this occupation, see the Create Customized Tables function.
Industries with the highest levels of employment in this occupation:
Industry | Employment (1) | Percent of industry employment | Hourly mean wage | Annual mean wage (2) |
---|---|---|---|---|
Management, Scientific, and Technical Consulting Services | 75,520 | 5.06 | $33.06 | $68,770 |
Management of Companies and Enterprises | 57,880 | 2.35 | $38.79 | $80,680 |
Computer Systems Design and Related Services | 34,830 | 1.60 | $37.42 | $77,830 |
Advertising, Public Relations, and Related Services | 30,150 | 6.15 | $33.57 | $69,820 |
Other Professional, Scientific, and Technical Services | 19,070 | 2.54 | $34.09 | $70,900 |
Industries with the highest concentration of employment in this occupation:
Industry | Employment (1) | Percent of industry employment | Hourly mean wage | Annual mean wage (2) |
---|---|---|---|---|
Advertising, Public Relations, and Related Services | 30,150 | 6.15 | $33.57 | $69,820 |
Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) | 1,130 | 5.11 | $32.11 | $66,790 |
Management, Scientific, and Technical Consulting Services | 75,520 | 5.06 | $33.06 | $68,770 |
Other Information Services | 15,170 | 4.67 | $42.36 | $88,110 |
Software Publishers | 16,670 | 3.86 | $44.88 | $93,360 |
Top paying industries for this occupation:
Industry | Employment (1) | Percent of industry employment | Hourly mean wage | Annual mean wage (2) |
---|---|---|---|---|
Other Pipeline Transportation | 60 | 0.73 | $57.17 | $118,910 |
Aerospace Product and Parts Manufacturing | 1,860 | 0.36 | $56.82 | $118,190 |
Oil and Gas Extraction | 540 | 0.38 | $49.79 | $103,550 |
Pipeline Transportation of Crude Oil | 60 | 0.52 | $49.14 | $102,210 |
Telecommunications | 8,740 | 1.22 | $47.81 | $99,450 |
States and areas with the highest published employment, location quotients, and wages for this occupation are provided. For a list of all areas with employment in this occupation, see the Create Customized Tables function.
States with the highest employment level in this occupation:
State | Employment (1) | Employment per thousand jobs | Location quotient (9) | Hourly mean wage | Annual mean wage (2) |
---|---|---|---|---|---|
California | 98,760 | 5.68 | 1.23 | $38.02 | $79,070 |
New York | 68,680 | 7.21 | 1.56 | $37.61 | $78,240 |
Florida | 40,480 | 4.60 | 1.00 | $29.67 | $61,700 |
Texas | 35,030 | 2.82 | 0.61 | $35.67 | $74,190 |
Illinois | 33,670 | 5.59 | 1.21 | $31.20 | $64,910 |
States with the highest concentration of jobs and location quotients in this occupation:
State | Employment (1) | Employment per thousand jobs | Location quotient (9) | Hourly mean wage | Annual mean wage (2) |
---|---|---|---|---|---|
District of Columbia | 7,110 | 9.82 | 2.13 | $39.57 | $82,300 |
Colorado | 20,330 | 7.59 | 1.64 | $36.55 | $76,020 |
New York | 68,680 | 7.21 | 1.56 | $37.61 | $78,240 |
Washington | 22,710 | 6.84 | 1.48 | $42.45 | $88,290 |
Massachusetts | 21,260 | 5.87 | 1.27 | $35.25 | $73,310 |
Top paying States for this occupation:
State | Employment (1) | Employment per thousand jobs | Location quotient (9) | Hourly mean wage | Annual mean wage (2) |
---|---|---|---|---|---|
New Jersey | 20,400 | 4.99 | 1.08 | $43.92 | $91,360 |
Washington | 22,710 | 6.84 | 1.48 | $42.45 | $88,290 |
Delaware | 2,030 | 4.49 | 0.97 | $40.86 | $84,990 |
District of Columbia | 7,110 | 9.82 | 2.13 | $39.57 | $82,300 |
California | 98,760 | 5.68 | 1.23 | $38.02 | $79,070 |
Metropolitan areas with the highest employment level in this occupation:
Metropolitan area | Employment (1) | Employment per thousand jobs | Location quotient (9) | Hourly mean wage | Annual mean wage (2) |
---|---|---|---|---|---|
New York-Newark-Jersey City, NY-NJ-PA | 75,110 | 7.78 | 1.68 | $40.10 | $83,420 |
Los Angeles-Long Beach-Anaheim, CA | 36,520 | 5.85 | 1.27 | $34.99 | $72,790 |
Chicago-Naperville-Elgin, IL-IN-WI | 29,960 | 6.41 | 1.39 | $31.59 | $65,710 |
Washington-Arlington-Alexandria, DC-VA-MD-WV | 23,030 | 7.25 | 1.57 | $38.79 | $80,690 |
San Francisco-Oakland-Hayward, CA | 22,650 | 9.16 | 1.98 | $43.92 | $91,350 |
Boston-Cambridge-Nashua, MA-NH | 19,110 | 6.83 | 1.48 | $35.69 | $74,230 |
Seattle-Tacoma-Bellevue, WA | 18,790 | 9.30 | 2.01 | $45.39 | $94,410 |
Atlanta-Sandy Springs-Roswell, GA | 17,590 | 6.41 | 1.39 | $34.38 | $71,510 |
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | 15,790 | 5.49 | 1.19 | $37.53 | $78,070 |
Miami-Fort Lauderdale-West Palm Beach, FL | 14,210 | 5.38 | 1.16 | $31.92 | $66,380 |