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Occupational Employment and Wage Statistics

Occupational Employment and Wages, May 2019

13-1161 Market Research Analysts and Marketing Specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets. Excludes “Web and Digital Interface Designers” (15-1255), “Art Directors” (27-1011), “Graphic Designers” (27-1024), and “Public Relations Specialists” (27-3031).

National estimates for this occupation
Industry profile for this occupation
Geographic profile for this occupation

National estimates for this occupation:

Employment estimate and mean wage estimates for this occupation:

Employment (1) Employment
RSE (3) 		Mean hourly
wage		 Mean annual
wage (2) 		Wage RSE (3)
678,500 0.7 % $34.41 $71,570 0.4 %

Percentile wage estimates for this occupation:

Percentile 10% 25% 50%
(Median) 		75% 90%
Hourly Wage $16.51 $22.50 $30.67 $43.07 $58.96
Annual Wage (2) $34,350 $46,800 $63,790 $89,580 $122,630

Industry profile for this occupation:

Industries with the highest published employment and wages for this occupation are provided. For a list of all industries with employment in this occupation, see the Create Customized Tables function.

Industries with the highest levels of employment in this occupation:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Management, Scientific, and Technical Consulting Services 75,520 5.06 $33.06 $68,770
Management of Companies and Enterprises 57,880 2.35 $38.79 $80,680
Computer Systems Design and Related Services 34,830 1.60 $37.42 $77,830
Advertising, Public Relations, and Related Services 30,150 6.15 $33.57 $69,820
Other Professional, Scientific, and Technical Services 19,070 2.54 $34.09 $70,900

Industries with the highest concentration of employment in this occupation:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Advertising, Public Relations, and Related Services 30,150 6.15 $33.57 $69,820
Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) 1,130 5.11 $32.11 $66,790
Management, Scientific, and Technical Consulting Services 75,520 5.06 $33.06 $68,770
Other Information Services 15,170 4.67 $42.36 $88,110
Software Publishers 16,670 3.86 $44.88 $93,360

Top paying industries for this occupation:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Other Pipeline Transportation 60 0.73 $57.17 $118,910
Aerospace Product and Parts Manufacturing 1,860 0.36 $56.82 $118,190
Oil and Gas Extraction 540 0.38 $49.79 $103,550
Pipeline Transportation of Crude Oil 60 0.52 $49.14 $102,210
Telecommunications 8,740 1.22 $47.81 $99,450

Geographic profile for this occupation:

States and areas with the highest published employment, location quotients, and wages for this occupation are provided. For a list of all areas with employment in this occupation, see the Create Customized Tables function.





States with the highest employment level in this occupation:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
California 98,760 5.68 1.23 $38.02 $79,070
New York 68,680 7.21 1.56 $37.61 $78,240
Florida 40,480 4.60 1.00 $29.67 $61,700
Texas 35,030 2.82 0.61 $35.67 $74,190
Illinois 33,670 5.59 1.21 $31.20 $64,910




States with the highest concentration of jobs and location quotients in this occupation:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
District of Columbia 7,110 9.82 2.13 $39.57 $82,300
Colorado 20,330 7.59 1.64 $36.55 $76,020
New York 68,680 7.21 1.56 $37.61 $78,240
Washington 22,710 6.84 1.48 $42.45 $88,290
Massachusetts 21,260 5.87 1.27 $35.25 $73,310




Top paying States for this occupation:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
New Jersey 20,400 4.99 1.08 $43.92 $91,360
Washington 22,710 6.84 1.48 $42.45 $88,290
Delaware 2,030 4.49 0.97 $40.86 $84,990
District of Columbia 7,110 9.82 2.13 $39.57 $82,300
California 98,760 5.68 1.23 $38.02 $79,070





Metropolitan areas with the highest employment level in this occupation:

Metropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
New York-Newark-Jersey City, NY-NJ-PA 75,110 7.78 1.68 $40.10 $83,420
Los Angeles-Long Beach-Anaheim, CA 36,520 5.85 1.27 $34.99 $72,790
Chicago-Naperville-Elgin, IL-IN-WI 29,960 6.41 1.39 $31.59 $65,710
Washington-Arlington-Alexandria, DC-VA-MD-WV 23,030 7.25 1.57 $38.79 $80,690
San Francisco-Oakland-Hayward, CA 22,650 9.16 1.98 $43.92 $91,350
Boston-Cambridge-Nashua, MA-NH 19,110 6.83 1.48 $35.69 $74,230
Seattle-Tacoma-Bellevue, WA 18,790 9.30 2.01 $45.39 $94,410
Atlanta-Sandy Springs-Roswell, GA 17,590 6.41 1.39 $34.38 $71,510
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD 15,790 5.49 1.19 $37.53 $78,070
Miami-Fort Lauderdale-West Palm Beach, FL 14,210 5.38 1.16 $31.92 $66,380