Occupational Employment and Wage Statistics
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Occupational Employment and Wages, May 2021
41-9011 Demonstrators and Product Promoters
Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
National estimates for Demonstrators and Product Promoters
Industry profile for Demonstrators and Product Promoters
Geographic profile for Demonstrators and Product Promoters
National estimates for Demonstrators and Product Promoters:
Employment estimate and mean wage estimates for Demonstrators and Product Promoters:
| Employment (1) |
Employment
RSE (3) |
Mean hourly
wage |
Mean annual
wage (2) |
Wage RSE (3) |
| 40,680 |
3.9 % |
$ 17.78 |
$ 36,990 |
1.6 % |
Percentile wage estimates for Demonstrators and Product Promoters:
| Percentile |
10% |
25% |
50%
(Median) |
75% |
90% |
| Hourly Wage |
$ 11.48 |
$ 13.96 |
$ 15.55 |
$ 19.29 |
$ 25.68 |
| Annual Wage (2) |
$ 23,870 |
$ 29,040 |
$ 32,350 |
$ 40,130 |
$ 53,410 |
Industry profile for Demonstrators and Product Promoters:
Industries with the highest published employment and wages for Demonstrators and Product Promoters are provided.
For a list of all industries with employment in Demonstrators and Product Promoters, see the Create Customized Tables function.
Industries with the highest levels of employment in Demonstrators and Product Promoters:
| Industry |
Employment (1) |
Percent of industry employment |
Hourly mean wage |
Annual mean wage (2) |
| Beverage Manufacturing |
10,300 |
3.67 |
$ 17.40 |
$ 36,200 |
| Advertising, Public Relations, and Related Services |
7,320 |
1.68 |
$ 15.56 |
$ 32,350 |
| Food and Beverage Stores (4451 and 4452 only) |
4,340 |
0.15 |
$ 16.35 |
$ 34,010 |
| Management, Scientific, and Technical Consulting Services |
2,940 |
0.19 |
$ 20.37 |
$ 42,360 |
| Employment Services |
1,970 |
0.06 |
$ 22.81 |
$ 47,440 |
Industries with the highest concentration of employment in Demonstrators and Product Promoters:
| Industry |
Employment (1) |
Percent of industry employment |
Hourly mean wage |
Annual mean wage (2) |
| Beverage Manufacturing |
10,300 |
3.67 |
$ 17.40 |
$ 36,200 |
| Advertising, Public Relations, and Related Services |
7,320 |
1.68 |
$ 15.56 |
$ 32,350 |
| Wholesale Electronic Markets and Agents and Brokers |
1,060 |
0.22 |
$ 20.57 |
$ 42,780 |
| Management, Scientific, and Technical Consulting Services |
2,940 |
0.19 |
$ 20.37 |
$ 42,360 |
| Health and Personal Care Stores |
1,730 |
0.17 |
$ 17.93 |
$ 37,300 |
Top paying industries for Demonstrators and Product Promoters:
| Industry |
Employment (1) |
Percent of industry employment |
Hourly mean wage |
Annual mean wage (2) |
| Machinery Manufacturing (3331, 3332, 3334, and 3339 only) |
30 |
(7) |
$ 44.02 |
$ 91,570 |
| Professional and Commercial Equipment and Supplies Merchant Wholesalers |
50 |
0.01 |
$ 38.54 |
$ 80,150 |
| Machinery, Equipment, and Supplies Merchant Wholesalers |
410 |
0.06 |
$ 37.56 |
$ 78,120 |
| Electronic Shopping and Mail-Order Houses |
130 |
0.03 |
$ 29.06 |
$ 60,440 |
| Merchant Wholesalers, Durable Goods (4232, 4233, 4235, 4236, 4237, and 4239 only) |
360 |
0.03 |
$ 24.14 |
$ 50,200 |
Geographic profile for Demonstrators and Product Promoters:
States and areas with the highest published employment, location quotients, and wages for Demonstrators and Product Promoters are provided.
For a list of all areas with employment in Demonstrators and Product Promoters, see the Create Customized Tables function.
States with the highest employment level in Demonstrators and Product Promoters:
| State |
Employment (1) |
Employment per thousand jobs |
Location quotient (9) |
Hourly mean wage |
Annual mean wage (2) |
| California |
10,320 |
0.62 |
2.16 |
$ 19.56 |
$ 40,680 |
| Texas |
6,720 |
0.55 |
1.90 |
$ 17.01 |
$ 35,380 |
| Florida |
2,190 |
0.25 |
0.88 |
$ 19.52 |
$ 40,600 |
| New York |
1,950 |
0.22 |
0.78 |
$ 18.02 |
$ 37,470 |
| Washington |
1,870 |
0.58 |
2.02 |
$ 17.76 |
$ 36,940 |
States with the highest concentration of jobs and location quotients in Demonstrators and Product Promoters:
| State |
Employment (1) |
Employment per thousand jobs |
Location quotient (9) |
Hourly mean wage |
Annual mean wage (2) |
| Oregon |
1,330 |
0.73 |
2.53 |
$ 17.58 |
$ 36,560 |
| California |
10,320 |
0.62 |
2.16 |
$ 19.56 |
$ 40,680 |
| Washington |
1,870 |
0.58 |
2.02 |
$ 17.76 |
$ 36,940 |
| Nevada |
720 |
0.56 |
1.93 |
$ 18.02 |
$ 37,480 |
| Texas |
6,720 |
0.55 |
1.90 |
$ 17.01 |
$ 35,380 |
Top paying states for Demonstrators and Product Promoters:
| State |
Employment (1) |
Employment per thousand jobs |
Location quotient (9) |
Hourly mean wage |
Annual mean wage (2) |
| Connecticut |
190 |
0.12 |
0.41 |
$ 19.66 |
$ 40,890 |
| California |
10,320 |
0.62 |
2.16 |
$ 19.56 |
$ 40,680 |
| Florida |
2,190 |
0.25 |
0.88 |
$ 19.52 |
$ 40,600 |
| Oklahoma |
400 |
0.26 |
0.89 |
$ 19.46 |
$ 40,490 |
| Colorado |
380 |
0.15 |
0.50 |
$ 19.28 |
$ 40,100 |
Metropolitan areas with the highest employment level in Demonstrators and Product Promoters:
| Metropolitan area |
Employment (1) |
Employment per thousand jobs |
Location quotient (9) |
Hourly mean wage |
Annual mean wage (2) |
| Los Angeles-Long Beach-Anaheim, CA |
2,240 |
0.39 |
1.36 |
$ 20.18 |
$ 41,970 |
| Dallas-Fort Worth-Arlington, TX |
2,020 |
0.56 |
1.95 |
$ 15.45 |
$ 32,130 |
| New York-Newark-Jersey City, NY-NJ-PA |
1,670 |
0.19 |
0.67 |
$ 18.58 |
$ 38,650 |
| Houston-The Woodlands-Sugar Land, TX |
1,570 |
0.54 |
1.88 |
$ 19.59 |
$ 40,760 |
| Napa, CA |
1,200 |
17.46 |
60.47 |
$ 21.32 |
$ 44,350 |
| San Francisco-Oakland-Hayward, CA |
1,070 |
0.48 |
1.65 |
$ 22.09 |
$ 45,940 |
| Santa Rosa, CA |
1,010 |
5.27 |
18.26 |
$ 18.94 |
$ 39,390 |
| Seattle-Tacoma-Bellevue, WA |
850 |
0.45 |
1.54 |
$ 18.97 |
$ 39,460 |
| Chicago-Naperville-Elgin, IL-IN-WI |
850 |
0.20 |
0.70 |
$ 16.84 |
$ 35,020 |
| Portland-Vancouver-Hillsboro, OR-WA |
720 |
0.64 |
2.23 |
$ 18.26 |
$ 37,990 |
Metropolitan areas with the highest concentration of jobs and location quotients in Demonstrators and Product Promoters:
| Metropolitan area |
Employment (1) |
Employment per thousand jobs |
Location quotient (9) |
Hourly mean wage |
Annual mean wage (2) |
| Napa, CA |
1,200 |
17.46 |
60.47 |
$ 21.32 |
$ 44,350 |
| Walla Walla, WA |
200 |
7.61 |
26.37 |
$ 17.24 |
$ 35,860 |
| Santa Rosa, CA |
1,010 |
5.27 |
18.26 |
$ 18.94 |
$ 39,390 |
| San Luis Obispo-Paso Robles-Arroyo Grande, CA |
480 |
4.28 |
14.83 |
$ 17.72 |
$ 36,850 |
| Wenatchee, WA |
100 |
2.16 |
7.50 |
$ 16.87 |
$ 35,090 |
| Charlottesville, VA |
210 |
1.98 |
6.86 |
$ 13.64 |
$ 28,360 |
| Kennewick-Richland, WA |
230 |
1.95 |
6.75 |
$ 16.55 |
$ 34,410 |
| Medford, OR |
130 |
1.50 |
5.18 |
$ 16.62 |
$ 34,560 |
| Santa Maria-Santa Barbara, CA |
270 |
1.41 |
4.88 |
$ 17.52 |
$ 36,440 |
| Salinas, CA |
160 |
0.96 |
3.33 |
$ 18.08 |
$ 37,610 |
Top paying metropolitan areas for Demonstrators and Product Promoters:
| Metropolitan area |
Employment (1) |
Employment per thousand jobs |
Location quotient (9) |
Hourly mean wage |
Annual mean wage (2) |
| Bridgeport-Stamford-Norwalk, CT |
40 |
0.11 |
0.38 |
$ 31.16 |
$ 64,820 |
| Boulder, CO |
40 |
0.23 |
0.79 |
$ 24.74 |
$ 51,470 |
| Prescott, AZ |
60 |
0.89 |
3.09 |
$ 22.69 |
$ 47,200 |
| San Francisco-Oakland-Hayward, CA |
1,070 |
0.48 |
1.65 |
$ 22.09 |
$ 45,940 |
| Napa, CA |
1,200 |
17.46 |
60.47 |
$ 21.32 |
$ 44,350 |
| Columbus, OH |
100 |
0.10 |
0.33 |
$ 21.20 |
$ 44,100 |
| San Jose-Sunnyvale-Santa Clara, CA |
220 |
0.21 |
0.72 |
$ 21.02 |
$ 43,730 |
| Philadelphia-Camden-Wilmington, PA-NJ-DE-MD |
220 |
0.08 |
0.29 |
$ 20.85 |
$ 43,380 |
| Miami-Fort Lauderdale-West Palm Beach, FL |
630 |
0.26 |
0.89 |
$ 20.84 |
$ 43,360 |
| Reno, NV |
80 |
0.35 |
1.21 |
$ 20.43 |
$ 42,500 |
Nonmetropolitan areas with the highest employment in Demonstrators and Product Promoters:
Nonmetropolitan areas with the highest concentration of jobs and location quotients in Demonstrators and Product Promoters:
Top paying nonmetropolitan areas for Demonstrators and Product Promoters:
About May 2021 National, State, Metropolitan, and Nonmetropolitan Area Occupational Employment and Wage Estimates
These estimates are calculated with data collected from employers in all industry sectors, all metropolitan and nonmetropolitan areas, and all states and the District of Columbia.
The top employment and wage figures are provided above. The complete list is available in the downloadable XLS files.
The percentile wage estimate is the value of a wage below which a certain percent of workers fall.
The median wage is the 50th percentile wage estimate—50 percent of workers earn less than the median and 50 percent of workers earn more than the median.
More about percentile wages.
(1) Estimates for detailed occupations do not sum to the totals because the totals include occupations not shown separately. Estimates do not include self-employed workers.
(2) Annual wages have been calculated by multiplying the hourly mean wage by a "year-round, full-time" hours figure of 2,080 hours;
for those occupations where there is not an hourly wage published, the annual wage has been directly calculated from the reported survey data.
(3) The relative standard error (RSE) is a measure of the reliability of a survey statistic. The smaller the relative standard error, the more precise the estimate.
(7) The value is less than .005 percent of industry employment.
(9) The location quotient is the ratio of the area concentration of occupational employment to the national average concentration.
A location quotient greater than one indicates the occupation has a higher share of employment than average, and a location quotient less than one indicates the occupation is less prevalent in the area than average.
Other OEWS estimates and related information:
May 2021 National Occupational Employment and Wage Estimates
May 2021 State Occupational Employment and Wage Estimates
May 2021 Metropolitan and Nonmetropolitan Area Occupational Employment and Wage Estimates
May 2021 National Industry-Specific Occupational Employment and Wage Estimates
May 2021 Occupation Profiles
Technical Notes
Last Modified Date: March 31, 2022
United States Department of Labor
