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Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Employment estimate and mean wage estimates for Marketing Managers:
Employment (1) | Employment RSE (3) |
Mean hourly wage |
Mean annual wage (2) |
Wage RSE (3) |
---|---|---|---|---|
328,570 | 1.1 % | $ 76.10 | $ 158,280 | 0.6 % |
Percentile wage estimates for Marketing Managers:
Percentile | 10% | 25% | 50% (Median) |
75% | 90% |
---|---|---|---|---|---|
Hourly Wage | $ 36.92 | $ 49.55 | $ 67.33 | $ 95.45 | (5) |
Annual Wage (2) | $ 76,790 | $ 103,060 | $ 140,040 | $ 198,530 | (5) |
Industries with the highest published employment and wages for Marketing Managers are provided. For a list of all industries with employment in Marketing Managers, see the Create Customized Tables function.
Industries with the highest levels of employment in Marketing Managers:
Industry | Employment (1) | Percent of industry employment | Hourly mean wage | Annual mean wage (2) |
---|---|---|---|---|
Management of Companies and Enterprises | 44,710 | 1.67 | $ 81.43 | $ 169,380 |
Management, Scientific, and Technical Consulting Services | 28,460 | 1.62 | $ 72.22 | $ 150,220 |
Computer Systems Design and Related Services | 26,230 | 1.06 | $ 81.49 | $ 169,500 |
Software Publishers | 11,400 | 1.86 | $ 89.55 | $ 186,270 |
Advertising, Public Relations, and Related Services | 10,700 | 2.23 | $ 78.70 | $ 163,700 |
Industries with the highest concentration of employment in Marketing Managers:
Industry | Employment (1) | Percent of industry employment | Hourly mean wage | Annual mean wage (2) |
---|---|---|---|---|
Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) | 570 | 2.69 | $ 65.73 | $ 136,720 |
Advertising, Public Relations, and Related Services | 10,700 | 2.23 | $ 78.70 | $ 163,700 |
Sound Recording Industries | 390 | 1.95 | $ 77.12 | $ 160,410 |
Software Publishers | 11,400 | 1.86 | $ 89.55 | $ 186,270 |
Web Search Portals, Libraries, Archives, and Other Information Services | 3,250 | 1.85 | (8) | (8) |
Top paying industries for Marketing Managers:
Industry | Employment (1) | Percent of industry employment | Hourly mean wage | Annual mean wage (2) |
---|---|---|---|---|
Pipeline Transportation of Natural Gas | 230 | 0.73 | $ 122.26 | $ 254,300 |
Oil and Gas Extraction | 240 | 0.24 | $ 122.16 | $ 254,080 |
Nonscheduled Air Transportation | 100 | 0.19 | $ 112.03 | $ 233,020 |
Inland Water Transportation | (8) | (8) | $ 105.52 | $ 219,480 |
Pipeline Transportation of Crude Oil | 60 | 0.59 | $ 100.94 | $ 209,960 |
States and areas with the highest published employment, location quotients, and wages for Marketing Managers are provided. For a list of all areas with employment in Marketing Managers, see the Create Customized Tables function.
States with the highest employment level in Marketing Managers:
State | Employment (1) | Employment per thousand jobs | Location quotient (9) | Hourly mean wage | Annual mean wage (2) |
---|---|---|---|---|---|
California | 56,920 | 3.23 | 1.45 | $ 89.69 | $ 186,550 |
New York | 34,990 | 3.84 | 1.73 | $ 91.46 | $ 190,230 |
Texas | 31,030 | 2.39 | 1.07 | $ 66.60 | $ 138,530 |
Illinois | 24,080 | 4.09 | 1.84 | $ 68.23 | $ 141,910 |
Florida | 14,760 | 1.60 | 0.72 | $ 72.61 | $ 151,020 |
States with the highest concentration of jobs and location quotients in Marketing Managers:
State | Employment (1) | Employment per thousand jobs | Location quotient (9) | Hourly mean wage | Annual mean wage (2) |
---|---|---|---|---|---|
Illinois | 24,080 | 4.09 | 1.84 | $ 68.23 | $ 141,910 |
District of Columbia | 2,750 | 3.99 | 1.79 | $ 83.39 | $ 173,450 |
New York | 34,990 | 3.84 | 1.73 | $ 91.46 | $ 190,230 |
Massachusetts | 13,540 | 3.80 | 1.71 | $ 79.51 | $ 165,380 |
Connecticut | 6,010 | 3.69 | 1.66 | $ 77.08 | $ 160,330 |
Top paying states for Marketing Managers:
State | Employment (1) | Employment per thousand jobs | Location quotient (9) | Hourly mean wage | Annual mean wage (2) |
---|---|---|---|---|---|
New York | 34,990 | 3.84 | 1.73 | $ 91.46 | $ 190,230 |
California | 56,920 | 3.23 | 1.45 | $ 89.69 | $ 186,550 |
New Jersey | 11,830 | 2.88 | 1.30 | $ 88.86 | $ 184,820 |
Colorado | 6,110 | 2.21 | 0.99 | $ 85.15 | $ 177,110 |
Delaware | 1,380 | 3.02 | 1.36 | $ 84.19 | $ 175,120 |
Metropolitan areas with the highest employment level in Marketing Managers:
Metropolitan area | Employment (1) | Employment per thousand jobs | Location quotient (9) | Hourly mean wage | Annual mean wage (2) |
---|---|---|---|---|---|
New York-Newark-Jersey City, NY-NJ-PA | 38,890 | 4.23 | 1.91 | $ 93.41 | $ 194,290 |
Los Angeles-Long Beach-Anaheim, CA | 20,120 | 3.30 | 1.48 | $ 81.73 | $ 170,000 |
Chicago-Naperville-Elgin, IL-IN-WI | 19,440 | 4.40 | 1.98 | $ 70.74 | $ 147,140 |
San Francisco-Oakland-Hayward, CA | 13,830 | 5.78 | 2.60 | $ 100.73 | $ 209,510 |
Boston-Cambridge-Nashua, MA-NH | 11,820 | 4.37 | 1.97 | $ 80.96 | $ 168,400 |
Dallas-Fort Worth-Arlington, TX | 11,110 | 2.92 | 1.31 | $ 67.66 | $ 140,730 |
Washington-Arlington-Alexandria, DC-VA-MD-WV | 7,390 | 2.44 | 1.10 | $ 84.53 | $ 175,830 |
San Jose-Sunnyvale-Santa Clara, CA | 7,350 | 6.54 | 2.94 | $ 113.98 | $ 237,080 |
Atlanta-Sandy Springs-Roswell, GA | 7,140 | 2.62 | 1.18 | $ 73.79 | $ 153,480 |
Seattle-Tacoma-Bellevue, WA | 6,910 | 3.39 | 1.53 | $ 82.15 | $ 170,870 |
Metropolitan areas with the highest concentration of jobs and location quotients in Marketing Managers:
Metropolitan area | Employment (1) | Employment per thousand jobs | Location quotient (9) | Hourly mean wage | Annual mean wage (2) |
---|---|---|---|---|---|
San Jose-Sunnyvale-Santa Clara, CA | 7,350 | 6.54 | 2.94 | $ 113.98 | $ 237,080 |
Bridgeport-Stamford-Norwalk, CT | 2,510 | 6.39 | 2.87 | $ 86.05 | $ 178,990 |
San Francisco-Oakland-Hayward, CA | 13,830 | 5.78 | 2.60 | $ 100.73 | $ 209,510 |
Provo-Orem, UT | 1,610 | 5.66 | 2.55 | $ 62.12 | $ 129,210 |
Chicago-Naperville-Elgin, IL-IN-WI | 19,440 | 4.40 | 1.98 | $ 70.74 | $ 147,140 |
Boston-Cambridge-Nashua, MA-NH | 11,820 | 4.37 | 1.97 | $ 80.96 | $ 168,400 |
Durham-Chapel Hill, NC | 1,390 | 4.26 | 1.92 | $ 75.77 | $ 157,600 |
New York-Newark-Jersey City, NY-NJ-PA | 38,890 | 4.23 | 1.91 | $ 93.41 | $ 194,290 |
Portland-South Portland, ME | 830 | 4.08 | 1.83 | $ 61.46 | $ 127,840 |
Trenton, NJ | 920 | 3.88 | 1.75 | $ 89.87 | $ 186,920 |