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Occupational Employment and Wage Statistics

Occupational Employment and Wages, May 2022

13-1161 Market Research Analysts and Marketing Specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets. Excludes “Web and Digital Interface Designers” (15-1255), “Art Directors” (27-1011), “Graphic Designers” (27-1024), and “Public Relations Specialists” (27-3031).

National estimates for Market Research Analysts and Marketing Specialists
Industry profile for Market Research Analysts and Marketing Specialists
Geographic profile for Market Research Analysts and Marketing Specialists

National estimates for Market Research Analysts and Marketing Specialists:

Employment estimate and mean wage estimates for Market Research Analysts and Marketing Specialists:

Employment (1) Employment
RSE (3) 		Mean hourly
wage		 Mean annual
wage (2) 		Wage RSE (3)
798,620 1.3 % $ 37.92 $ 78,880 0.4 %

Percentile wage estimates for Market Research Analysts and Marketing Specialists:

Percentile 10% 25% 50%
(Median) 		75% 90%
Hourly Wage $ 18.40 $ 24.03 $ 32.80 $ 47.60 $ 63.39
Annual Wage (2) $ 38,280 $ 49,980 $ 68,230 $ 99,000 $ 131,850

Industry profile for Market Research Analysts and Marketing Specialists:

Industries with the highest published employment and wages for Market Research Analysts and Marketing Specialists are provided. For a list of all industries with employment in Market Research Analysts and Marketing Specialists, see the Create Customized Tables function.

Industries with the highest levels of employment in Market Research Analysts and Marketing Specialists:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Management, Scientific, and Technical Consulting Services 95,170 5.41 $ 38.40 $ 79,880
Management of Companies and Enterprises 66,900 2.49 $ 44.35 $ 92,240
Computer Systems Design and Related Services 43,040 1.74 $ 42.57 $ 88,550
Advertising, Public Relations, and Related Services 38,760 8.06 $ 35.73 $ 74,310
Software Publishers 21,460 3.50 $ 51.44 $ 107,000

Industries with the highest concentration of employment in Market Research Analysts and Marketing Specialists:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Advertising, Public Relations, and Related Services 38,760 8.06 $ 35.73 $ 74,310
Management, Scientific, and Technical Consulting Services 95,170 5.41 $ 38.40 $ 79,880
Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) 1,100 5.21 $ 33.86 $ 70,420
Sound Recording Industries 810 4.03 $ 31.21 $ 64,920
Newspaper, Periodical, Book, and Directory Publishers 11,750 3.83 $ 35.82 $ 74,510

Top paying industries for Market Research Analysts and Marketing Specialists:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Aerospace Product and Parts Manufacturing 1,250 0.26 $ 63.04 $ 131,120
Monetary Authorities-Central Bank 190 0.89 $ 59.84 $ 124,470
Oil and Gas Extraction 230 0.23 $ 59.83 $ 124,450
Web Search Portals, Libraries, Archives, and Other Information Services 4,080 2.32 $ 57.08 $ 118,720
Pipeline Transportation of Natural Gas 120 0.38 $ 52.05 $ 108,250

Geographic profile for Market Research Analysts and Marketing Specialists:

States and areas with the highest published employment, location quotients, and wages for Market Research Analysts and Marketing Specialists are provided. For a list of all areas with employment in Market Research Analysts and Marketing Specialists, see the Create Customized Tables function.



Map of employment of market research analysts and marketing specialists by state, May 2022


States with the highest employment level in Market Research Analysts and Marketing Specialists:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
California 104,790 5.94 1.10 $ 42.35 $ 88,100
New York 83,000 9.11 1.69 $ 45.26 $ 94,140
Florida 53,290 5.79 1.07 $ 38.37 $ 79,810
Texas 49,790 3.83 0.71 $ 33.52 $ 69,720
Illinois 36,300 6.17 1.14 $ 36.17 $ 75,230


Map of location quotient of market research analysts and marketing specialists by state, May 2022


States with the highest concentration of jobs and location quotients in Market Research Analysts and Marketing Specialists:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Colorado 26,870 9.71 1.80 $ 39.27 $ 81,680
New York 83,000 9.11 1.69 $ 45.26 $ 94,140
District of Columbia 6,090 8.82 1.63 $ 49.73 $ 103,430
Minnesota 23,020 8.14 1.51 $ 39.30 $ 81,740
Utah 12,760 7.84 1.45 $ 30.72 $ 63,890


Map of annual mean wages of market research analysts and marketing specialists by state, May 2022


Top paying states for Market Research Analysts and Marketing Specialists:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
District of Columbia 6,090 8.82 1.63 $ 49.73 $ 103,430
Washington 23,410 6.88 1.27 $ 48.24 $ 100,340
New York 83,000 9.11 1.69 $ 45.26 $ 94,140
Delaware 2,580 5.67 1.05 $ 44.74 $ 93,050
New Jersey 21,490 5.23 0.97 $ 42.51 $ 88,420



Map of employment of market research analysts and marketing specialists by area, May 2022


Metropolitan areas with the highest employment level in Market Research Analysts and Marketing Specialists:

Metropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
New York-Newark-Jersey City, NY-NJ-PA 82,070 8.94 1.65 $ 46.71 $ 97,150
Los Angeles-Long Beach-Anaheim, CA 38,980 6.39 1.18 $ 38.36 $ 79,780
Chicago-Naperville-Elgin, IL-IN-WI 29,180 6.61 1.22 $ 37.25 $ 77,490
Boston-Cambridge-Nashua, MA-NH 20,260 7.49 1.39 $ 41.19 $ 85,670
Washington-Arlington-Alexandria, DC-VA-MD-WV 20,210 6.67 1.24 $ 44.94 $ 93,480
San Francisco-Oakland-Hayward, CA 19,660 8.22 1.52 $ 51.82 $ 107,790
Minneapolis-St. Paul-Bloomington, MN-WI 18,080 9.59 1.78 $ 41.09 $ 85,470
Atlanta-Sandy Springs-Roswell, GA 17,960 6.58 1.22 $ 40.44 $ 84,100
Seattle-Tacoma-Bellevue, WA 17,950 8.81 1.63 $ 52.66 $ 109,530
Dallas-Fort Worth-Arlington, TX 17,450 4.59 0.85 $ 35.93 $ 74,730


Map of location quotient of market research analysts and marketing specialists by area, May 2022


Metropolitan areas with the highest concentration of jobs and location quotients in Market Research Analysts and Marketing Specialists:

Metropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Boulder, CO 2,700 14.08 2.61 $ 42.03 $ 87,420
Provo-Orem, UT 3,260 11.43 2.12 $ 30.19 $ 62,800
Denver-Aurora-Lakewood, CO 17,050 10.99 2.04 $ 40.73 $ 84,710
Minneapolis-St. Paul-Bloomington, MN-WI 18,080 9.59 1.78 $ 41.09 $ 85,470
New York-Newark-Jersey City, NY-NJ-PA 82,070 8.94 1.65 $ 46.71 $ 97,150
Seattle-Tacoma-Bellevue, WA 17,950 8.81 1.63 $ 52.66 $ 109,530
Salt Lake City, UT 6,830 8.75 1.62 $ 32.17 $ 66,900
Colorado Springs, CO 2,620 8.65 1.60 $ 34.60 $ 71,960
Fort Collins, CO 1,460 8.61 1.59 $ 35.69 $ 74,240
Fayetteville-Springdale-Rogers, AR-MO 2,150 8.40 1.56 $ 43.58 $ 90,650