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Occupational Employment Statistics
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Occupational Employment and Wages, May 2017

41-9011 Demonstrators and Product Promoters

Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.


National estimates for this occupation
Industry profile for this occupation
Geographic profile for this occupation

National estimates for this occupation: Top

Employment estimate and mean wage estimates for this occupation:

Employment (1) Employment
RSE (3)
Mean hourly
wage
Mean annual
wage (2)
Wage RSE (3)
84,780 3.9 % $15.30 $31,830 1.5 %

Percentile wage estimates for this occupation:

Percentile 10% 25% 50%
(Median)
75% 90%
Hourly Wage $9.54 $10.78 $13.01 $18.19 $23.72
Annual Wage (2) $19,840 $22,410 $27,060 $37,820 $49,340


Industry profile for this occupation: Top

Industries with the highest published employment and wages for this occupation are provided. For a list of all industries with employment in this occupation, see the Create Customized Tables function.

Industries with the highest levels of employment in this occupation:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Advertising, Public Relations, and Related Services 30,950 6.25 $15.16 $31,520
Beverage Manufacturing 9,500 3.89 $15.88 $33,020
Employment Services 7,950 0.22 $16.72 $34,770
Wholesale Electronic Markets and Agents and Brokers 5,760 0.66 $18.33 $38,130
General Merchandise Stores 4,280 0.13 $10.93 $22,720

Industries with the highest concentration of employment in this occupation:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Advertising, Public Relations, and Related Services 30,950 6.25 $15.16 $31,520
Beverage Manufacturing 9,500 3.89 $15.88 $33,020
Wholesale Electronic Markets and Agents and Brokers 5,760 0.66 $18.33 $38,130
Merchant Wholesalers, Nondurable Goods (4244 and 4248 only) 3,900 0.41 $15.77 $32,810
Direct Selling Establishments 470 0.36 $13.62 $28,330

Top paying industries for this occupation:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Machinery, Equipment, and Supplies Merchant Wholesalers 70 0.01 $25.85 $53,760
Special Food Services (8) (8) $20.82 $43,310
Furniture Stores (8) (8) $19.82 $41,230
Rental and Leasing Services (5322, 5323, and 5324 only) 70 0.02 $19.76 $41,100
Professional and Commercial Equipment and Supplies Merchant Wholesalers 40 0.01 $19.74 $41,070


Geographic profile for this occupation: Top

States and areas with the highest published employment, location quotients, and wages for this occupation are provided. For a list of all areas with employment in this occupation, see the Create Customized Tables function.





States with the highest employment level in this occupation:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
California 18,650 1.12 1.88 $16.48 $34,290
Texas 7,280 0.61 1.03 $13.49 $28,060
New York 4,480 0.49 0.82 $15.97 $33,220
Florida 4,470 0.53 0.89 $13.10 $27,250
Illinois 3,630 0.61 1.03 $15.39 $32,020




States with the highest concentration of jobs and location quotients in this occupation:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
California 18,650 1.12 1.88 $16.48 $34,290
Oregon 1,890 1.03 1.74 $14.22 $29,570
Washington 3,080 0.97 1.63 $14.47 $30,090
Tennessee 2,830 0.97 1.63 $14.92 $31,040
Iowa 1,400 0.91 1.54 $11.48 $23,870




Top paying States for this occupation:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Arkansas (8) (8) (8) $31.68 $65,900
New Hampshire 180 0.28 0.46 $23.74 $49,380
Maryland 1,170 0.44 0.74 $21.90 $45,550
District of Columbia (8) (8) (8) $19.21 $39,960
New Jersey 1,200 0.30 0.50 $18.67 $38,840



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Metropolitan areas with the highest employment level in this occupation:

Metropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Chicago-Naperville-Arlington Heights, IL Metropolitan Division 2,610 0.71 1.20 $16.09 $33,470
New York-Jersey City-White Plains, NY-NJ Metropolitan Division 2,520 0.38 0.63 $15.77 $32,800
Oakland-Hayward-Berkeley, CA Metropolitan Division 2,390 2.10 3.53 $17.57 $36,530
San Diego-Carlsbad, CA 2,070 1.44 2.42 $14.07 $29,260
Anaheim-Santa Ana-Irvine, CA Metropolitan Division 1,990 1.23 2.07 $15.73 $32,710
Phoenix-Mesa-Scottsdale, AZ 1,880 0.95 1.60 $15.03 $31,270
Los Angeles-Long Beach-Glendale, CA Metropolitan Division 1,650 0.37 0.63 $16.18 $33,650
Dallas-Plano-Irving, TX Metropolitan Division 1,590 0.64 1.07 $13.70 $28,500
Portland-Vancouver-Hillsboro, OR-WA 1,580 1.36 2.29 $14.00 $29,120
Atlanta-Sandy Springs-Roswell, GA 1,550 0.59 0.99 $14.90 $30,990


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Metropolitan areas with the highest concentration of jobs and location quotients in this occupation:

Metropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Napa, CA 1,260 17.32 29.12 $19.48 $40,520
Santa Rosa, CA 1,060 5.22 8.77 $18.83 $39,160
San Luis Obispo-Paso Robles-Arroyo Grande, CA 490 4.23 7.12 $15.62 $32,490
Kennewick-Richland, WA 260 2.30 3.87 $14.47 $30,110
Des Moines-West Des Moines, IA 840 2.30 3.87 $11.77 $24,490
Oakland-Hayward-Berkeley, CA Metropolitan Division 2,390 2.10 3.53 $17.57 $36,530
Wenatchee, WA 90 1.90 3.20 $13.47 $28,020
Stockton-Lodi, CA 420 1.73 2.91 $14.18 $29,500
Santa Maria-Santa Barbara, CA 310 1.69 2.85 $14.69 $30,550
Mankato-North Mankato, MN 90 1.65 2.77 $10.74 $22,330


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Top paying metropolitan areas for this occupation:

Metropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Santa Cruz-Watsonville, CA 130 1.29 2.16 $22.87 $47,570
Oklahoma City, OK 100 0.16 0.28 $22.66 $47,130
Newark, NJ-PA Metropolitan Division 480 0.41 0.69 $21.31 $44,320
Raleigh, NC 420 0.68 1.15 $20.58 $42,810
Napa, CA 1,260 17.32 29.12 $19.48 $40,520
Lake County-Kenosha County, IL-WI Metropolitan Division 240 0.58 0.98 $19.32 $40,190
Santa Rosa, CA 1,060 5.22 8.77 $18.83 $39,160
Washington-Arlington-Alexandria, DC-VA-MD-WV Metropolitan Division 1,390 0.55 0.93 $18.14 $37,730
Port St. Lucie, FL 120 0.86 1.45 $18.12 $37,700
Warren-Troy-Farmington Hills, MI Metropolitan Division 350 0.29 0.48 $18.11 $37,660

Nonmetropolitan areas with the highest employment in this occupation:

Nonmetropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
North Coast Region of California nonmetropolitan area 290 2.80 4.70 $17.04 $35,440
Mother Lode Region of California nonmetropolitan area 240 5.55 9.33 $12.70 $26,420
Southeast Iowa nonmetropolitan area 120 0.54 0.91 $11.30 $23,510
East Tennessee nonmetropolitan area 100 0.75 1.26 $14.87 $30,930
Northwest Washington nonmetropolitan area 90 1.74 2.92 $14.88 $30,950

Nonmetropolitan areas with the highest concentration of jobs and location quotients in this occupation:

Nonmetropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Mother Lode Region of California nonmetropolitan area 240 5.55 9.33 $12.70 $26,420
North Coast Region of California nonmetropolitan area 290 2.80 4.70 $17.04 $35,440
Northwest Washington nonmetropolitan area 90 1.74 2.92 $14.88 $30,950
East Tennessee nonmetropolitan area 100 0.75 1.26 $14.87 $30,930
Hawaii / Kauai nonmetropolitan area 70 0.67 1.12 $12.74 $26,500

Top paying nonmetropolitan areas for this occupation:

Nonmetropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Central Oregon nonmetropolitan area (8) (8) (8) $22.30 $46,380
North Coast Region of California nonmetropolitan area 290 2.80 4.70 $17.04 $35,440
Northern Indiana nonmetropolitan area (8) (8) (8) $17.01 $35,380
West Northwestern Ohio nonmetropolitan area (8) (8) (8) $16.56 $34,450
Northeastern Wisconsin nonmetropolitan area 30 0.16 0.28 $15.93 $33,130


About May 2017 National, State, Metropolitan, and Nonmetropolitan Area Occupational Employment and Wage Estimates

These estimates are calculated with data collected from employers in all industry sectors, all metropolitan and nonmetropolitan areas, and all states and the District of Columbia. The top employment and wage figures are provided above. The complete list is available in the downloadable XLS files.

The percentile wage estimate is the value of a wage below which a certain percent of workers fall. The median wage is the 50th percentile wage estimate--50 percent of workers earn less than the median and 50 percent of workers earn more than the median. More about percentile wages.


(1) Estimates for detailed occupations do not sum to the totals because the totals include occupations not shown separately. Estimates do not include self-employed workers.

(2) Annual wages have been calculated by multiplying the hourly mean wage by a "year-round, full-time" hours figure of 2,080 hours; for those occupations where there is not an hourly wage published, the annual wage has been directly calculated from the reported survey data.

(3) The relative standard error (RSE) is a measure of the reliability of a survey statistic. The smaller the relative standard error, the more precise the estimate.

(8) Estimate not released.

(9) The location quotient is the ratio of the area concentration of occupational employment to the national average concentration. A location quotient greater than one indicates the occupation has a higher share of employment than average, and a location quotient less than one indicates the occupation is less prevalent in the area than average.


Other OES estimates and related information:

May 2017 National Occupational Employment and Wage Estimates

May 2017 State Occupational Employment and Wage Estimates

May 2017 Metropolitan and Nonmetropolitan Area Occupational Employment and Wage Estimates

May 2017 National Industry-Specific Occupational Employment and Wage Estimates

May 2017 Occupation Profiles

Technical Notes

 

Last Modified Date: March 30, 2018