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Occupational Employment and Wage Statistics

Occupational Employment and Wages, May 2022

13-1161 Market Research Analysts and Marketing Specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets. Excludes “Web and Digital Interface Designers” (15-1255), “Art Directors” (27-1011), “Graphic Designers” (27-1024), and “Public Relations Specialists” (27-3031).


National estimates for Market Research Analysts and Marketing Specialists
Industry profile for Market Research Analysts and Marketing Specialists
Geographic profile for Market Research Analysts and Marketing Specialists

National estimates for Market Research Analysts and Marketing Specialists:

Employment estimate and mean wage estimates for Market Research Analysts and Marketing Specialists:

Employment (1) Employment
RSE (3)
Mean hourly
wage
Mean annual
wage (2)
Wage RSE (3)
798,620 1.3 % $ 37.92 $ 78,880 0.4 %

Percentile wage estimates for Market Research Analysts and Marketing Specialists:

Percentile 10% 25% 50%
(Median)
75% 90%
Hourly Wage $ 18.40 $ 24.03 $ 32.80 $ 47.60 $ 63.39
Annual Wage (2) $ 38,280 $ 49,980 $ 68,230 $ 99,000 $ 131,850


Industry profile for Market Research Analysts and Marketing Specialists:

Industries with the highest published employment and wages for Market Research Analysts and Marketing Specialists are provided. For a list of all industries with employment in Market Research Analysts and Marketing Specialists, see the Create Customized Tables function.

Industries with the highest levels of employment in Market Research Analysts and Marketing Specialists:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Management, Scientific, and Technical Consulting Services 95,170 5.41 $ 38.40 $ 79,880
Management of Companies and Enterprises 66,900 2.49 $ 44.35 $ 92,240
Computer Systems Design and Related Services 43,040 1.74 $ 42.57 $ 88,550
Advertising, Public Relations, and Related Services 38,760 8.06 $ 35.73 $ 74,310
Software Publishers 21,460 3.50 $ 51.44 $ 107,000

Industries with the highest concentration of employment in Market Research Analysts and Marketing Specialists:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Advertising, Public Relations, and Related Services 38,760 8.06 $ 35.73 $ 74,310
Management, Scientific, and Technical Consulting Services 95,170 5.41 $ 38.40 $ 79,880
Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) 1,100 5.21 $ 33.86 $ 70,420
Sound Recording Industries 810 4.03 $ 31.21 $ 64,920
Newspaper, Periodical, Book, and Directory Publishers 11,750 3.83 $ 35.82 $ 74,510

Top paying industries for Market Research Analysts and Marketing Specialists:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Aerospace Product and Parts Manufacturing 1,250 0.26 $ 63.04 $ 131,120
Monetary Authorities-Central Bank 190 0.89 $ 59.84 $ 124,470
Oil and Gas Extraction 230 0.23 $ 59.83 $ 124,450
Web Search Portals, Libraries, Archives, and Other Information Services 4,080 2.32 $ 57.08 $ 118,720
Pipeline Transportation of Natural Gas 120 0.38 $ 52.05 $ 108,250


Geographic profile for Market Research Analysts and Marketing Specialists:

States and areas with the highest published employment, location quotients, and wages for Market Research Analysts and Marketing Specialists are provided. For a list of all areas with employment in Market Research Analysts and Marketing Specialists, see the Create Customized Tables function.



Map of employment of market research analysts and marketing specialists by state, May 2022


States with the highest employment level in Market Research Analysts and Marketing Specialists:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
California 104,790 5.94 1.10 $ 42.35 $ 88,100
New York 83,000 9.11 1.69 $ 45.26 $ 94,140
Florida 53,290 5.79 1.07 $ 38.37 $ 79,810
Texas 49,790 3.83 0.71 $ 33.52 $ 69,720
Illinois 36,300 6.17 1.14 $ 36.17 $ 75,230


Map of location quotient of market research analysts and marketing specialists by state, May 2022


States with the highest concentration of jobs and location quotients in Market Research Analysts and Marketing Specialists:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Colorado 26,870 9.71 1.80 $ 39.27 $ 81,680
New York 83,000 9.11 1.69 $ 45.26 $ 94,140
District of Columbia 6,090 8.82 1.63 $ 49.73 $ 103,430
Minnesota 23,020 8.14 1.51 $ 39.30 $ 81,740
Utah 12,760 7.84 1.45 $ 30.72 $ 63,890


Map of annual mean wages of market research analysts and marketing specialists by state, May 2022


Top paying states for Market Research Analysts and Marketing Specialists:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
District of Columbia 6,090 8.82 1.63 $ 49.73 $ 103,430
Washington 23,410 6.88 1.27 $ 48.24 $ 100,340
New York 83,000 9.11 1.69 $ 45.26 $ 94,140
Delaware 2,580 5.67 1.05 $ 44.74 $ 93,050
New Jersey 21,490 5.23 0.97 $ 42.51 $ 88,420



Map of employment of market research analysts and marketing specialists by area, May 2022


Metropolitan areas with the highest employment level in Market Research Analysts and Marketing Specialists:

Metropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
New York-Newark-Jersey City, NY-NJ-PA 82,070 8.94 1.65 $ 46.71 $ 97,150
Los Angeles-Long Beach-Anaheim, CA 38,980 6.39 1.18 $ 38.36 $ 79,780
Chicago-Naperville-Elgin, IL-IN-WI 29,180 6.61 1.22 $ 37.25 $ 77,490
Boston-Cambridge-Nashua, MA-NH 20,260 7.49 1.39 $ 41.19 $ 85,670
Washington-Arlington-Alexandria, DC-VA-MD-WV 20,210 6.67 1.24 $ 44.94 $ 93,480
San Francisco-Oakland-Hayward, CA 19,660 8.22 1.52 $ 51.82 $ 107,790
Minneapolis-St. Paul-Bloomington, MN-WI 18,080 9.59 1.78 $ 41.09 $ 85,470
Atlanta-Sandy Springs-Roswell, GA 17,960 6.58 1.22 $ 40.44 $ 84,100
Seattle-Tacoma-Bellevue, WA 17,950 8.81 1.63 $ 52.66 $ 109,530
Dallas-Fort Worth-Arlington, TX 17,450 4.59 0.85 $ 35.93 $ 74,730


Map of location quotient of market research analysts and marketing specialists by area, May 2022


Metropolitan areas with the highest concentration of jobs and location quotients in Market Research Analysts and Marketing Specialists:

Metropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Boulder, CO 2,700 14.08 2.61 $ 42.03 $ 87,420
Provo-Orem, UT 3,260 11.43 2.12 $ 30.19 $ 62,800
Denver-Aurora-Lakewood, CO 17,050 10.99 2.04 $ 40.73 $ 84,710
Minneapolis-St. Paul-Bloomington, MN-WI 18,080 9.59 1.78 $ 41.09 $ 85,470
New York-Newark-Jersey City, NY-NJ-PA 82,070 8.94 1.65 $ 46.71 $ 97,150
Seattle-Tacoma-Bellevue, WA 17,950 8.81 1.63 $ 52.66 $ 109,530
Salt Lake City, UT 6,830 8.75 1.62 $ 32.17 $ 66,900
Colorado Springs, CO 2,620 8.65 1.60 $ 34.60 $ 71,960
Fort Collins, CO 1,460 8.61 1.59 $ 35.69 $ 74,240
Fayetteville-Springdale-Rogers, AR-MO 2,150 8.40 1.56 $ 43.58 $ 90,650


Map of annual mean wages of market research analysts and marketing specialists by area, May 2022


Top paying metropolitan areas for Market Research Analysts and Marketing Specialists:

Metropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
San Jose-Sunnyvale-Santa Clara, CA 9,280 8.26 1.53 $ 57.91 $ 120,440
Seattle-Tacoma-Bellevue, WA 17,950 8.81 1.63 $ 52.66 $ 109,530
San Francisco-Oakland-Hayward, CA 19,660 8.22 1.52 $ 51.82 $ 107,790
Miami-Fort Lauderdale-West Palm Beach, FL 16,800 6.40 1.19 $ 47.53 $ 98,860
New York-Newark-Jersey City, NY-NJ-PA 82,070 8.94 1.65 $ 46.71 $ 97,150
Washington-Arlington-Alexandria, DC-VA-MD-WV 20,210 6.67 1.24 $ 44.94 $ 93,480
Fayetteville-Springdale-Rogers, AR-MO 2,150 8.40 1.56 $ 43.58 $ 90,650
Durham-Chapel Hill, NC 2,200 6.71 1.24 $ 42.63 $ 88,680
Kingsport-Bristol-Bristol, TN-VA 540 4.78 0.89 $ 42.43 $ 88,250
Columbus, IN 250 5.09 0.94 $ 42.35 $ 88,080

Nonmetropolitan areas with the highest employment in Market Research Analysts and Marketing Specialists:

Nonmetropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Kansas nonmetropolitan area 1,250 3.26 0.60 $ 26.67 $ 55,470
West Northwestern Ohio nonmetropolitan area 900 3.66 0.68 $ 34.20 $ 71,130
North Northeastern Ohio nonmetropolitan area (noncontiguous) 860 2.67 0.49 $ 29.85 $ 62,080
Northwest Colorado nonmetropolitan area 860 6.94 1.29 $ 33.63 $ 69,950
Southeast Iowa nonmetropolitan area 800 3.79 0.70 $ 30.79 $ 64,050

Nonmetropolitan areas with the highest concentration of jobs and location quotients in Market Research Analysts and Marketing Specialists:

Nonmetropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Northwest Colorado nonmetropolitan area 860 6.94 1.29 $ 33.63 $ 69,950
Eastern Utah nonmetropolitan area 510 6.05 1.12 $ 26.35 $ 54,810
Southwest Colorado nonmetropolitan area 540 5.25 0.97 $ 31.30 $ 65,100
Southeast Minnesota nonmetropolitan area 720 4.80 0.89 $ 34.42 $ 71,590
Southwest Montana nonmetropolitan area 660 4.51 0.84 $ 34.92 $ 72,640

Top paying nonmetropolitan areas for Market Research Analysts and Marketing Specialists:

Nonmetropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Southwest New York nonmetropolitan area 620 3.66 0.68 $ 37.38 $ 77,750
West Montana nonmetropolitan area 220 2.78 0.52 $ 35.13 $ 73,060
Southwest Montana nonmetropolitan area 660 4.51 0.84 $ 34.92 $ 72,640
Southeast Coastal North Carolina nonmetropolitan area 490 2.00 0.37 $ 34.61 $ 71,980
Southeast Minnesota nonmetropolitan area 720 4.80 0.89 $ 34.42 $ 71,590


About May 2022 National, State, Metropolitan, and Nonmetropolitan Area Occupational Employment and Wage Estimates

These estimates are calculated with data collected from employers in all industry sectors, all metropolitan and nonmetropolitan areas, and all states and the District of Columbia. The top employment and wage figures are provided above. The complete list is available in the downloadable XLS files.

The percentile wage estimate is the value of a wage below which a certain percent of workers fall. The median wage is the 50th percentile wage estimate—50 percent of workers earn less than the median and 50 percent of workers earn more than the median. More about percentile wages.


(1) Estimates for detailed occupations do not sum to the totals because the totals include occupations not shown separately. Estimates do not include self-employed workers.

(2) Annual wages have been calculated by multiplying the hourly mean wage by a "year-round, full-time" hours figure of 2,080 hours; for those occupations where there is not an hourly wage published, the annual wage has been directly calculated from the reported survey data.

(3) The relative standard error (RSE) is a measure of the reliability of a survey statistic. The smaller the relative standard error, the more precise the estimate.

(9) The location quotient is the ratio of the area concentration of occupational employment to the national average concentration. A location quotient greater than one indicates the occupation has a higher share of employment than average, and a location quotient less than one indicates the occupation is less prevalent in the area than average.


Other OEWS estimates and related information:

May 2022 National Occupational Employment and Wage Estimates

May 2022 State Occupational Employment and Wage Estimates

May 2022 Metropolitan and Nonmetropolitan Area Occupational Employment and Wage Estimates

May 2022 National Industry-Specific Occupational Employment and Wage Estimates

May 2022 Occupation Profiles

Technical Notes

 

Last Modified Date: April 25, 2023