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Occupational Employment and Wage Statistics

Occupational Employment and Wages, May 2021

13-1161 Market Research Analysts and Marketing Specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets. Excludes “Web and Digital Interface Designers” (15-1255), “Art Directors” (27-1011), “Graphic Designers” (27-1024), and “Public Relations Specialists” (27-3031).

National estimates for Market Research Analysts and Marketing Specialists
Industry profile for Market Research Analysts and Marketing Specialists
Geographic profile for Market Research Analysts and Marketing Specialists

National estimates for Market Research Analysts and Marketing Specialists:

Employment estimate and mean wage estimates for Market Research Analysts and Marketing Specialists:

Employment (1) Employment
RSE (3) 		Mean hourly
wage		 Mean annual
wage (2) 		Wage RSE (3)
727,540 1.0 % $ 36.58 $ 76,080 0.4 %

Percentile wage estimates for Market Research Analysts and Marketing Specialists:

Percentile 10% 25% 50%
(Median) 		75% 90%
Hourly Wage $ 18.06 $ 23.27 $ 30.73 $ 46.93 $ 61.69
Annual Wage (2) $ 37,570 $ 48,400 $ 63,920 $ 97,600 $ 128,320

Industry profile for Market Research Analysts and Marketing Specialists:

Industries with the highest published employment and wages for Market Research Analysts and Marketing Specialists are provided. For a list of all industries with employment in Market Research Analysts and Marketing Specialists, see the Create Customized Tables function.

Industries with the highest levels of employment in Market Research Analysts and Marketing Specialists:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Management, Scientific, and Technical Consulting Services 84,050 5.40 $ 34.58 $ 71,930
Management of Companies and Enterprises 63,840 2.51 $ 42.90 $ 89,230
Advertising, Public Relations, and Related Services 36,140 8.30 $ 35.56 $ 73,960
Computer Systems Design and Related Services 35,700 1.58 $ 42.98 $ 89,390
Other Information Services 20,580 5.67 $ 50.16 $ 104,330

Industries with the highest concentration of employment in Market Research Analysts and Marketing Specialists:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Advertising, Public Relations, and Related Services 36,140 8.30 $ 35.56 $ 73,960
Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) 1,190 6.16 $ 29.37 $ 61,090
Other Information Services 20,580 5.67 $ 50.16 $ 104,330
Management, Scientific, and Technical Consulting Services 84,050 5.40 $ 34.58 $ 71,930
Sound Recording Industries 830 4.74 $ 31.66 $ 65,850

Top paying industries for Market Research Analysts and Marketing Specialists:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Aerospace Product and Parts Manufacturing 1,380 0.29 $ 61.39 $ 127,700
Monetary Authorities-Central Bank 100 0.47 $ 60.38 $ 125,580
Pipeline Transportation of Natural Gas (8) (8) $ 53.93 $ 112,180
Semiconductor and Other Electronic Component Manufacturing 2,200 0.62 $ 52.27 $ 108,720
Other Information Services 20,580 5.67 $ 50.16 $ 104,330

Geographic profile for Market Research Analysts and Marketing Specialists:

States and areas with the highest published employment, location quotients, and wages for Market Research Analysts and Marketing Specialists are provided. For a list of all areas with employment in Market Research Analysts and Marketing Specialists, see the Create Customized Tables function.



Map of employment of market research analysts and marketing specialists by state, May 2021


States with the highest employment level in Market Research Analysts and Marketing Specialists:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
California 106,110 6.42 1.24 $ 41.90 $ 87,150
New York 75,910 8.76 1.70 $ 42.74 $ 88,900
Texas 44,230 3.62 0.70 $ 33.94 $ 70,600
Florida 41,210 4.79 0.93 $ 32.99 $ 68,620
Illinois 34,410 6.12 1.19 $ 33.14 $ 68,920


Map of location quotient of market research analysts and marketing specialists by state, May 2021


States with the highest concentration of jobs and location quotients in Market Research Analysts and Marketing Specialists:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
District of Columbia 6,090 9.20 1.78 $ 42.02 $ 87,390
Colorado 23,210 8.85 1.71 $ 38.94 $ 80,980
New York 75,910 8.76 1.70 $ 42.74 $ 88,900
Minnesota 20,180 7.38 1.43 $ 39.11 $ 81,360
Washington 23,480 7.32 1.42 $ 44.81 $ 93,210


Map of annual mean wages of market research analysts and marketing specialists by state, May 2021


Top paying states for Market Research Analysts and Marketing Specialists:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Washington 23,480 7.32 1.42 $ 44.81 $ 93,210
Delaware 2,390 5.49 1.06 $ 44.63 $ 92,840
New York 75,910 8.76 1.70 $ 42.74 $ 88,900
New Jersey 19,940 5.18 1.00 $ 42.10 $ 87,570
District of Columbia 6,090 9.20 1.78 $ 42.02 $ 87,390



Map of employment of market research analysts and marketing specialists by area, May 2021


Metropolitan areas with the highest employment level in Market Research Analysts and Marketing Specialists:

Metropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
New York-Newark-Jersey City, NY-NJ-PA 77,230 8.90 1.72 $ 44.03 $ 91,580
Los Angeles-Long Beach-Anaheim, CA 38,240 6.69 1.29 $ 36.91 $ 76,770
Chicago-Naperville-Elgin, IL-IN-WI 27,890 6.59 1.28 $ 34.25 $ 71,240
San Francisco-Oakland-Hayward, CA 21,310 9.50 1.84 $ 52.10 $ 108,370
Washington-Arlington-Alexandria, DC-VA-MD-WV 20,060 6.84 1.32 $ 41.56 $ 86,440
Seattle-Tacoma-Bellevue, WA 18,730 9.77 1.89 $ 47.84 $ 99,510
Boston-Cambridge-Nashua, MA-NH 18,280 7.07 1.37 $ 38.85 $ 80,810
Atlanta-Sandy Springs-Roswell, GA 16,660 6.44 1.25 $ 36.43 $ 75,770
Minneapolis-St. Paul-Bloomington, MN-WI 16,330 8.96 1.73 $ 40.44 $ 84,110
Dallas-Fort Worth-Arlington, TX 15,520 4.32 0.84 $ 36.32 $ 75,550


Map of location quotient of market research analysts and marketing specialists by area, May 2021


Metropolitan areas with the highest concentration of jobs and location quotients in Market Research Analysts and Marketing Specialists:

Metropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Boulder, CO 2,510 13.80 2.67 $ 42.80 $ 89,020
San Jose-Sunnyvale-Santa Clara, CA 12,220 11.43 2.21 $ 57.30 $ 119,180
Denver-Aurora-Lakewood, CO 14,670 10.02 1.94 $ 40.76 $ 84,780
Provo-Orem, UT 2,730 10.01 1.94 $ 27.94 $ 58,120
Seattle-Tacoma-Bellevue, WA 18,730 9.77 1.89 $ 47.84 $ 99,510
San Francisco-Oakland-Hayward, CA 21,310 9.50 1.84 $ 52.10 $ 108,370
Minneapolis-St. Paul-Bloomington, MN-WI 16,330 8.96 1.73 $ 40.44 $ 84,110
New York-Newark-Jersey City, NY-NJ-PA 77,230 8.90 1.72 $ 44.03 $ 91,580
Fort Collins, CO 1,280 8.01 1.55 $ 34.17 $ 71,070
Fayetteville-Springdale-Rogers, AR-MO 1,950 7.97 1.54 $ 39.68 $ 82,540