Occupational Employment and Wages, May 2016

11-2011 Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.


National estimates for this occupation
Industry profile for this occupation
Geographic profile for this occupation

National estimates for this occupation: Top

Employment estimate and mean wage estimates for this occupation:

Employment (1) Employment
RSE (3)
Mean hourly
wage
Mean annual
wage (2)
Wage RSE (3)
28,860 2.3 % $56.64 $117,810 1.5 %

Percentile wage estimates for this occupation:

Percentile 10% 25% 50%
(Median)
75% 90%
Hourly Wage $21.61 $32.21 $48.47 $70.98 (5)
Annual Wage (2) $44,950 $67,000 $100,810 $147,640 (5)


Industry profile for this occupation: Top

Industries with the highest published employment and wages for this occupation are provided. For a list of all industries with employment in this occupation, see the Create Customized Tables function.

Industries with the highest levels of employment in this occupation:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Advertising, Public Relations, and Related Services 10,410 2.15 $65.29 $135,800
Management of Companies and Enterprises 2,320 0.10 $58.64 $121,960
Radio and Television Broadcasting 1,270 0.58 (8) (8)
Newspaper, Periodical, Book, and Directory Publishers 1,130 0.30 $44.61 $92,790
Automobile Dealers 810 0.06 $45.93 $95,530

Industries with the highest concentration of employment in this occupation:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Advertising, Public Relations, and Related Services 10,410 2.15 $65.29 $135,800
Radio and Television Broadcasting 1,270 0.58 (8) (8)
Sound Recording Industries 80 0.45 (8) (8)
Newspaper, Periodical, Book, and Directory Publishers 1,130 0.30 $44.61 $92,790
Cable and Other Subscription Programming 110 0.19 (8) (8)

Top paying industries for this occupation:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Specialized Design Services 120 0.08 $83.12 $172,880
Other Financial Investment Activities 40 0.01 $72.64 $151,090
Agencies, Brokerages, and Other Insurance Related Activities 100 0.01 $71.04 $147,760
Scientific Research and Development Services 120 0.02 $69.98 $145,560
Securities and Commodity Contracts Intermediation and Brokerage 50 0.01 $66.23 $137,760


Geographic profile for this occupation: Top

States and areas with the highest published employment, location quotients, and wages for this occupation are provided. For a list of all areas with employment in this occupation, see the Create Customized Tables function.





States with the highest employment level in this occupation:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
New York 5,130 0.56 2.74 $80.24 $166,910
California 3,760 0.24 1.15 $55.37 $115,170
Illinois 3,670 0.62 3.02 $44.49 $92,540
Massachusetts 1,290 0.37 1.81 $67.42 $140,240
Texas 1,210 0.10 0.50 $51.98 $108,120




States with the highest concentration of jobs and location quotients in this occupation:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Illinois 3,670 0.62 3.02 $44.49 $92,540
New York 5,130 0.56 2.74 $80.24 $166,910
Massachusetts 1,290 0.37 1.81 $67.42 $140,240
Hawaii 200 0.31 1.52 $37.02 $77,000
District of Columbia 220 0.31 1.50 $53.78 $111,860




Top paying States for this occupation:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
New York 5,130 0.56 2.74 $80.24 $166,910
New Jersey 630 0.16 0.78 $69.14 $143,810
Massachusetts 1,290 0.37 1.81 $67.42 $140,240
Pennsylvania 570 0.10 0.48 $63.33 $131,730
Florida 750 0.09 0.44 $63.24 $131,530





Metropolitan areas with the highest employment level in this occupation:

Metropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
New York-Jersey City-White Plains, NY-NJ Metropolitan Division 4,890 0.74 3.61 $83.14 $172,930
Chicago-Naperville-Arlington Heights, IL Metropolitan Division 3,000 0.82 4.01 $44.29 $92,130
Los Angeles-Long Beach-Glendale, CA Metropolitan Division 1,350 0.32 1.55 $59.93 $124,660
Boston-Cambridge-Newton, MA NECTA Division 1,020 0.57 2.75 $71.47 $148,650
San Francisco-Redwood City-South San Francisco, CA Metropolitan Division 710 0.67 3.24 $61.52 $127,960
Atlanta-Sandy Springs-Roswell, GA 660 0.26 1.25 $55.80 $116,070
Minneapolis-St. Paul-Bloomington, MN-WI 550 0.29 1.40 $61.66 $128,240
Seattle-Bellevue-Everett, WA Metropolitan Division 500 0.32 1.53 $62.04 $129,030
Washington-Arlington-Alexandria, DC-VA-MD-WV Metropolitan Division 380 0.15 0.75 $58.45 $121,580
Anaheim-Santa Ana-Irvine, CA Metropolitan Division 370 0.24 1.16 $47.97 $99,770




Metropolitan areas with the highest concentration of jobs and location quotients in this occupation:

Metropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Chicago-Naperville-Arlington Heights, IL Metropolitan Division 3,000 0.82 4.01 $44.29 $92,130
New York-Jersey City-White Plains, NY-NJ Metropolitan Division 4,890 0.74 3.61 $83.14 $172,930
San Francisco-Redwood City-South San Francisco, CA Metropolitan Division 710 0.67 3.24 $61.52 $127,960
Manchester, NH 70 0.61 2.95 $42.20 $87,780
Boston-Cambridge-Newton, MA NECTA Division 1,020 0.57 2.75 $71.47 $148,650
Boulder, CO 100 0.57 2.79 $103.98 $216,280
Peoria, IL 90 0.51 2.48 $47.84 $99,520
Lake County-Kenosha County, IL-WI Metropolitan Division 200 0.51 2.49 $53.52 $111,330
Salt Lake City, UT 320 0.47 2.31 $35.50 $73,830
San Luis Obispo-Paso Robles-Arroyo Grande, CA 50 0.41 2.01 $41.92 $87,200




Top paying metropolitan areas for this occupation:

Metropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Boulder, CO 100 0.57 2.79 $103.98 $216,280
New York-Jersey City-White Plains, NY-NJ Metropolitan Division 4,890 0.74 3.61 $83.14 $172,930
Trenton, NJ 30 0.15 0.75 $75.74 $157,530
Miami-Miami Beach-Kendall, FL Metropolitan Division 150 0.13 0.65 $73.67 $153,240
Boston-Cambridge-Newton, MA NECTA Division 1,020 0.57 2.75 $71.47 $148,650
Newark, NJ-PA Metropolitan Division 210 0.18 0.90 $71.43 $148,570
Silver Spring-Frederick-Rockville, MD Metropolitan Division 150 0.26 1.28 $68.22 $141,890
San Antonio-New Braunfels, TX 110 0.11 0.54 $67.59 $140,580
Birmingham-Hoover, AL 30 0.07 0.32 $65.87 $137,010
Detroit-Dearborn-Livonia, MI Metropolitan Division 200 0.27 1.33 $65.38 $135,980

Nonmetropolitan areas with the highest employment in this occupation:

Nonmetropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Southwest Maine nonmetropolitan area 40 0.22 1.05 $33.03 $68,710
Northeast Kansas nonmetropolitan area 30 0.24 1.15 $35.61 $74,080

Nonmetropolitan areas with the highest concentration of jobs and location quotients in this occupation:

Nonmetropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Northeast Kansas nonmetropolitan area 30 0.24 1.15 $35.61 $74,080
Southwest Maine nonmetropolitan area 40 0.22 1.05 $33.03 $68,710

Top paying nonmetropolitan areas for this occupation:

Nonmetropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Northeast Kansas nonmetropolitan area 30 0.24 1.15 $35.61 $74,080
Southwest Maine nonmetropolitan area 40 0.22 1.05 $33.03 $68,710
South Central Kentucky nonmetropolitan area (8) (8) (8) $25.49 $53,020
Hawaii / Kauai nonmetropolitan area (8) (8) (8) $23.17 $48,190


About May 2016 National, State, Metropolitan, and Nonmetropolitan Area Occupational Employment and Wage Estimates

These estimates are calculated with data collected from employers in all industry sectors, all metropolitan and nonmetropolitan areas, and all states and the District of Columbia. The top employment and wage figures are provided above. The complete list is available in the downloadable XLS files.

The percentile wage estimate is the value of a wage below which a certain percent of workers fall. The median wage is the 50th percentile wage estimate--50 percent of workers earn less than the median and 50 percent of workers earn more than the median. More about percentile wages.


(1) Estimates for detailed occupations do not sum to the totals because the totals include occupations not shown separately. Estimates do not include self-employed workers.

(2) Annual wages have been calculated by multiplying the hourly mean wage by a "year-round, full-time" hours figure of 2,080 hours; for those occupations where there is not an hourly wage published, the annual wage has been directly calculated from the reported survey data.

(3) The relative standard error (RSE) is a measure of the reliability of a survey statistic. The smaller the relative standard error, the more precise the estimate.

(5) This wage is equal to or greater than $100.00 per hour or $208,000 per year.

(8) Estimate not released.

(9) The location quotient is the ratio of the area concentration of occupational employment to the national average concentration. A location quotient greater than one indicates the occupation has a higher share of employment than average, and a location quotient less than one indicates the occupation is less prevalent in the area than average.


Other OES estimates and related information:

May 2016 National Occupational Employment and Wage Estimates

May 2016 State Occupational Employment and Wage Estimates

May 2016 Metropolitan and Nonmetropolitan Area Occupational Employment and Wage Estimates

May 2016 National Industry-Specific Occupational Employment and Wage Estimates

May 2016 Occupation Profiles

Technical Notes

 

Last Modified Date: March 31, 2017