Occupational Employment and Wages, May 2017

11-2021 Marketing Managers

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.


National estimates for this occupation
Industry profile for this occupation
Geographic profile for this occupation

National estimates for this occupation: Top

Employment estimate and mean wage estimates for this occupation:

Employment (1) Employment
RSE (3)
Mean hourly
wage
Mean annual
wage (2)
Wage RSE (3)
218,970 0.8 % $70.01 $145,620 0.4 %

Percentile wage estimates for this occupation:

Percentile 10% 25% 50%
(Median)
75% 90%
Hourly Wage $32.93 $45.25 $63.57 $86.57 (5)
Annual Wage (2) $68,490 $94,110 $132,230 $180,070 (5)


Industry profile for this occupation: Top

Industries with the highest published employment and wages for this occupation are provided. For a list of all industries with employment in this occupation, see the Create Customized Tables function.

Industries with the highest levels of employment in this occupation:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Management of Companies and Enterprises 34,940 1.50 $74.13 $154,200
Computer Systems Design and Related Services 14,250 0.71 $73.73 $153,360
Management, Scientific, and Technical Consulting Services 13,120 0.96 $69.34 $144,220
Credit Intermediation and Related Activities (5221 And 5223 only) 7,050 0.35 $70.40 $146,430
Advertising, Public Relations, and Related Services 6,910 1.40 $76.34 $158,790

Industries with the highest concentration of employment in this occupation:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) 450 1.97 $70.02 $145,630
Sound Recording Industries 270 1.59 $63.38 $131,820
Management of Companies and Enterprises 34,940 1.50 $74.13 $154,200
Other Information Services 4,100 1.48 $79.51 $165,390
Computer and Peripheral Equipment Manufacturing 2,300 1.43 $83.67 $174,040

Top paying industries for this occupation:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Oil and Gas Extraction 190 0.14 $94.71 $197,000
Scientific Research and Development Services 4,560 0.70 $90.01 $187,220
Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures 60 0.22 $87.38 $181,760
Securities, Commodity Contracts, and Other Financial Investments and Related Activities 4,220 0.46 $87.02 $181,000
Semiconductor and Other Electronic Component Manufacturing 2,210 0.61 $85.74 $178,350


Geographic profile for this occupation: Top

States and areas with the highest published employment, location quotients, and wages for this occupation are provided. For a list of all areas with employment in this occupation, see the Create Customized Tables function.





States with the highest employment level in this occupation:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
California 33,380 2.00 1.30 $79.04 $164,410
Illinois 16,720 2.82 1.84 $58.78 $122,260
New York 16,430 1.78 1.16 $92.45 $192,290
Massachusetts 12,770 3.62 2.36 $70.31 $146,240
New Jersey 10,960 2.74 1.78 $85.13 $177,070




States with the highest concentration of jobs and location quotients in this occupation:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Massachusetts 12,770 3.62 2.36 $70.31 $146,240
Connecticut 5,430 3.28 2.13 $72.67 $151,150
Minnesota 8,090 2.85 1.86 $67.48 $140,350
Illinois 16,720 2.82 1.84 $58.78 $122,260
New Jersey 10,960 2.74 1.78 $85.13 $177,070




Top paying States for this occupation:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
New York 16,430 1.78 1.16 $92.45 $192,290
New Jersey 10,960 2.74 1.78 $85.13 $177,070
Delaware 670 1.52 0.99 $81.55 $169,610
Virginia 4,170 1.10 0.72 $80.53 $167,490
California 33,380 2.00 1.30 $79.04 $164,410



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Metropolitan areas with the highest employment level in this occupation:

Metropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
New York-Jersey City-White Plains, NY-NJ Metropolitan Division 17,310 2.59 1.68 $93.94 $195,390
Chicago-Naperville-Arlington Heights, IL Metropolitan Division 11,880 3.24 2.11 $59.67 $124,100
Boston-Cambridge-Newton, MA NECTA Division 8,960 4.87 3.17 $72.56 $150,930
Minneapolis-St. Paul-Bloomington, MN-WI 7,160 3.71 2.41 $69.20 $143,940
Atlanta-Sandy Springs-Roswell, GA 6,760 2.58 1.68 $69.00 $143,520
Los Angeles-Long Beach-Glendale, CA Metropolitan Division 6,720 1.52 0.99 $73.96 $153,840
San Francisco-Redwood City-South San Francisco, CA Metropolitan Division 6,290 5.63 3.67 $87.40 $181,800
San Jose-Sunnyvale-Santa Clara, CA 5,630 5.17 3.36 $93.76 $195,030
Phoenix-Mesa-Scottsdale, AZ 5,030 2.54 1.65 $56.60 $117,730
Seattle-Bellevue-Everett, WA Metropolitan Division 4,740 2.88 1.87 $75.75 $157,550


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Metropolitan areas with the highest concentration of jobs and location quotients in this occupation:

Metropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Bridgeport-Stamford-Norwalk, CT 2,520 6.05 3.94 $81.05 $168,590
San Francisco-Redwood City-South San Francisco, CA Metropolitan Division 6,290 5.63 3.67 $87.40 $181,800
San Jose-Sunnyvale-Santa Clara, CA 5,630 5.17 3.36 $93.76 $195,030
Boston-Cambridge-Newton, MA NECTA Division 8,960 4.87 3.17 $72.56 $150,930
Lowell-Billerica-Chelmsford, MA-NH NECTA Division 750 4.83 3.15 $67.70 $140,810
Framingham, MA NECTA Division 830 4.78 3.11 $73.76 $153,410
Fayetteville-Springdale-Rogers, AR-MO 1,030 4.28 2.79 $77.33 $160,840
Lake County-Kenosha County, IL-WI Metropolitan Division 1,740 4.27 2.78 $65.27 $135,760
Newark, NJ-PA Metropolitan Division 4,480 3.84 2.50 $91.54 $190,390
Minneapolis-St. Paul-Bloomington, MN-WI 7,160 3.71 2.41 $69.20 $143,940


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Top paying metropolitan areas for this occupation:

Metropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Battle Creek, MI (8) (8) (8) $93.97 $195,450
New York-Jersey City-White Plains, NY-NJ Metropolitan Division 17,310 2.59 1.68 $93.94 $195,390
San Jose-Sunnyvale-Santa Clara, CA 5,630 5.17 3.36 $93.76 $195,030
Newark, NJ-PA Metropolitan Division 4,480 3.84 2.50 $91.54 $190,390
Boulder, CO 470 2.65 1.73 $89.28 $185,690
Visalia-Porterville, CA 40 0.25 0.16 $87.50 $182,010
San Francisco-Redwood City-South San Francisco, CA Metropolitan Division 6,290 5.63 3.67 $87.40 $181,800
Houston-The Woodlands-Sugar Land, TX 2,680 0.91 0.60 $87.13 $181,230
Wilmington, NC 90 0.69 0.45 $85.27 $177,360
Richmond, VA 710 1.10 0.72 $83.79 $174,290

Nonmetropolitan areas with the highest employment in this occupation:

Nonmetropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Southeast Iowa nonmetropolitan area 310 1.38 0.90 $43.89 $91,290
West Central Illinois nonmetropolitan area 230 1.33 0.87 $43.29 $90,050
Southeast Minnesota nonmetropolitan area 220 1.41 0.92 $52.64 $109,480
Northwest Minnesota nonmetropolitan area 180 0.97 0.63 $52.46 $109,110
Balance of Lower Peninsula of Michigan nonmetropolitan area 170 0.62 0.41 $45.02 $93,650

Nonmetropolitan areas with the highest concentration of jobs and location quotients in this occupation:

Nonmetropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Southwest New Hampshire nonmetropolitan area 80 2.18 1.42 (8) (8)
Connecticut nonmetropolitan area 60 1.84 1.20 $64.58 $134,320
Northwest Massachusetts nonmetropolitan area 50 1.75 1.14 (8) (8)
Southeast Minnesota nonmetropolitan area 220 1.41 0.92 $52.64 $109,480
Southeast Iowa nonmetropolitan area 310 1.38 0.90 $43.89 $91,290

Top paying nonmetropolitan areas for this occupation:

Nonmetropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Southwest New York nonmetropolitan area 80 0.44 0.29 $74.31 $154,570
Central New York nonmetropolitan area 60 0.48 0.31 $72.89 $151,610
West Central New Hampshire nonmetropolitan area 80 1.23 0.80 $70.81 $147,280
Central New Hampshire nonmetropolitan area 110 1.12 0.73 $70.43 $146,490
Southeast Coastal North Carolina nonmetropolitan area 50 0.20 0.13 $65.45 $136,130


About May 2017 National, State, Metropolitan, and Nonmetropolitan Area Occupational Employment and Wage Estimates

These estimates are calculated with data collected from employers in all industry sectors, all metropolitan and nonmetropolitan areas, and all states and the District of Columbia. The top employment and wage figures are provided above. The complete list is available in the downloadable XLS files.

The percentile wage estimate is the value of a wage below which a certain percent of workers fall. The median wage is the 50th percentile wage estimate--50 percent of workers earn less than the median and 50 percent of workers earn more than the median. More about percentile wages.


(1) Estimates for detailed occupations do not sum to the totals because the totals include occupations not shown separately. Estimates do not include self-employed workers.

(2) Annual wages have been calculated by multiplying the hourly mean wage by a "year-round, full-time" hours figure of 2,080 hours; for those occupations where there is not an hourly wage published, the annual wage has been directly calculated from the reported survey data.

(3) The relative standard error (RSE) is a measure of the reliability of a survey statistic. The smaller the relative standard error, the more precise the estimate.

(5) This wage is equal to or greater than $100.00 per hour or $208,000 per year.

(8) Estimate not released.

(9) The location quotient is the ratio of the area concentration of occupational employment to the national average concentration. A location quotient greater than one indicates the occupation has a higher share of employment than average, and a location quotient less than one indicates the occupation is less prevalent in the area than average.


Other OES estimates and related information:

May 2017 National Occupational Employment and Wage Estimates

May 2017 State Occupational Employment and Wage Estimates

May 2017 Metropolitan and Nonmetropolitan Area Occupational Employment and Wage Estimates

May 2017 National Industry-Specific Occupational Employment and Wage Estimates

May 2017 Occupation Profiles

Technical Notes

 

Last Modified Date: March 30, 2018