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Occupational Employment and Wage Statistics

Occupational Employment and Wages, May 2023

11-2021 Marketing Managers

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

National estimates for Marketing Managers
Industry profile for Marketing Managers
Geographic profile for Marketing Managers

National estimates for Marketing Managers:

Employment estimate and mean wage estimates for Marketing Managers:

Employment (1) Employment
RSE (3) 		Mean hourly
wage		 Mean annual
wage (2) 		Wage RSE (3)
368,940 1.8 % $ 80.00 $ 166,410 0.3 %

Percentile wage estimates for Marketing Managers:

Percentile 10% 25% 50%
(Median) 		75% 90%
Hourly Wage $ 38.27 $ 51.92 $ 75.78 $ 100.00 (5)
Annual Wage (2) $ 79,600 $ 108,000 $ 157,620 $ 208,000 (5)

Industry profile for Marketing Managers:

Industries with the highest published employment and wages for Marketing Managers are provided. For a list of all industries with employment in Marketing Managers, see the Create Customized Tables function.

Industries with the highest levels of employment in Marketing Managers:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Management of Companies and Enterprises 49,250 1.78 $ 86.34 $ 179,590
Management, Scientific, and Technical Consulting Services 31,480 1.70 $ 75.20 $ 156,410
Computer Systems Design and Related Services 27,560 1.09 $ 87.65 $ 182,300
Software Publishers 13,090 2.00 $ 94.31 $ 196,150
Advertising, Public Relations, and Related Services 12,490 2.50 $ 77.54 $ 161,290

Industries with the highest concentration of employment in Marketing Managers:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Sound Recording Industries 560 2.66 $ 74.56 $ 155,090
Advertising, Public Relations, and Related Services 12,490 2.50 $ 77.54 $ 161,290
Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) 500 2.27 $ 68.10 $ 141,650
Manufacturing and Reproducing Magnetic and Optical Media 240 2.05 $ 88.82 $ 184,740
Software Publishers 13,090 2.00 $ 94.31 $ 196,150

Top paying industries for Marketing Managers:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Web Search Portals, Libraries, Archives, and Other Information Services 2,410 1.31 $ 127.55 $ 265,300
Oil and Gas Extraction 200 0.18 $ 125.68 $ 261,400
Pipeline Transportation of Natural Gas 140 0.44 $ 118.82 $ 247,140
Inland Water Transportation 50 0.20 $ 109.34 $ 227,420
Alumina and Aluminum Production and Processing 40 0.07 $ 105.27 $ 218,950

Geographic profile for Marketing Managers:

States and areas with the highest published employment, location quotients, and wages for Marketing Managers are provided. For a list of all areas with employment in Marketing Managers, see the Create Customized Tables function.



Map of employment of marketing managers by state, May 2023


States with the highest employment level in Marketing Managers:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
California 59,830 3.33 1.37 $ 92.66 $ 192,730
New York 45,000 4.79 1.97 $ 92.63 $ 192,670
Texas 36,900 2.72 1.12 $ 72.34 $ 150,470
Illinois 24,910 4.14 1.71 $ 75.35 $ 156,730
Florida 17,420 1.82 0.75 $ 75.00 $ 155,990


Map of location quotient of marketing managers by state, May 2023


States with the highest concentration of jobs and location quotients in Marketing Managers:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
New York 45,000 4.79 1.97 $ 92.63 $ 192,670
District of Columbia 3,330 4.75 1.95 $ 81.29 $ 169,080
Connecticut 7,080 4.27 1.76 $ 81.41 $ 169,340
Illinois 24,910 4.14 1.71 $ 75.35 $ 156,730
Utah 6,820 4.06 1.67 $ 64.74 $ 134,650


Map of annual mean wages of marketing managers by state, May 2023


Top paying states for Marketing Managers:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
California 59,830 3.33 1.37 $ 92.66 $ 192,730
New York 45,000 4.79 1.97 $ 92.63 $ 192,670
New Jersey 12,260 2.92 1.20 $ 90.65 $ 188,550
Delaware 1,090 2.31 0.95 $ 88.60 $ 184,280
Colorado 5,970 2.11 0.87 $ 88.41 $ 183,890



Map of employment of marketing managers by area, May 2023


Metropolitan areas with the highest employment level in Marketing Managers:

Metropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
New York-Newark-Jersey City, NY-NJ-PA 46,610 4.91 2.02 $ 94.68 $ 196,930
Chicago-Naperville-Elgin, IL-IN-WI 20,690 4.59 1.89 $ 77.54 $ 161,280
Los Angeles-Long Beach-Anaheim, CA 20,570 3.33 1.37 $ 84.09 $ 174,910
San Francisco-Oakland-Hayward, CA 14,520 6.00 2.47 $ 105.18 $ 218,770
Dallas-Fort Worth-Arlington, TX 13,790 3.48 1.43 $ 73.67 $ 153,230
Boston-Cambridge-Nashua, MA-NH 11,840 4.29 1.76 $ 88.20 $ 183,450
Washington-Arlington-Alexandria, DC-VA-MD-WV 9,180 2.97 1.22 $ 86.70 $ 180,340
Houston-The Woodlands-Sugar Land, TX 7,890 2.48 1.02 $ 74.15 $ 154,220
San Jose-Sunnyvale-Santa Clara, CA 7,800 6.83 2.81 $ 113.54 $ 236,170
Atlanta-Sandy Springs-Roswell, GA 7,720 2.74 1.13 $ 81.62 $ 169,760


Map of location quotient of marketing managers by area, May 2023


Metropolitan areas with the highest concentration of jobs and location quotients in Marketing Managers:

Metropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
San Jose-Sunnyvale-Santa Clara, CA 7,800 6.83 2.81 $ 113.54 $ 236,170
Provo-Orem, UT 1,860 6.33 2.60 $ 65.06 $ 135,310
San Francisco-Oakland-Hayward, CA 14,520 6.00 2.47 $ 105.18 $ 218,770
Trenton, NJ 1,280 5.35 2.20 $ 94.58 $ 196,720
New York-Newark-Jersey City, NY-NJ-PA 46,610 4.91 2.02 $ 94.68 $ 196,930
Salt Lake City, UT 3,770 4.68 1.93 $ 66.34 $ 137,990
Chicago-Naperville-Elgin, IL-IN-WI 20,690 4.59 1.89 $ 77.54 $ 161,280
Austin-Round Rock, TX 5,490 4.44 1.83 $ 77.28 $ 160,750
Boston-Cambridge-Nashua, MA-NH 11,840 4.29 1.76 $ 88.20 $ 183,450
Durham-Chapel Hill, NC 1,410 4.19 1.72 $ 81.54 $ 169,600