Occupational Employment and Wages, May 2018

13-1161 Market Research Analysts and Marketing Specialists

Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.


National estimates for this occupation
Industry profile for this occupation
Geographic profile for this occupation

National estimates for this occupation: Top

Employment estimate and mean wage estimates for this occupation:

Employment (1) Employment
RSE (3)
Mean hourly
wage
Mean annual
wage (2)
Wage RSE (3)
638,200 1.0 % $34.11 $70,960 0.4 %

Percentile wage estimates for this occupation:

Percentile 10% 25% 50%
(Median)
75% 90%
Hourly Wage $16.50 $22.29 $30.35 $42.63 $58.21
Annual Wage (2) $34,310 $46,360 $63,120 $88,680 $121,080


Industry profile for this occupation: Top

Industries with the highest published employment and wages for this occupation are provided. For a list of all industries with employment in this occupation, see the Create Customized Tables function.

Industries with the highest levels of employment in this occupation:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Management, Scientific, and Technical Consulting Services 77,720 5.39 $32.76 $68,130
Management of Companies and Enterprises 53,940 2.27 $38.28 $79,620
Computer Systems Design and Related Services 33,530 1.60 $37.39 $77,780
Advertising, Public Relations, and Related Services 29,970 6.13 $32.68 $67,970
Other Professional, Scientific, and Technical Services 18,580 2.55 $34.58 $71,930

Industries with the highest concentration of employment in this occupation:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Advertising, Public Relations, and Related Services 29,970 6.13 $32.68 $67,970
Management, Scientific, and Technical Consulting Services 77,720 5.39 $32.76 $68,130
Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) 1,010 4.51 $31.41 $65,320
Other Information Services 12,420 4.20 $39.34 $81,820
Software Publishers 15,460 3.92 $43.69 $90,880

Top paying industries for this occupation:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Aerospace Product and Parts Manufacturing 1,550 0.32 $53.86 $112,020
Telecommunications 9,280 1.23 $47.24 $98,260
Oil and Gas Extraction 540 0.38 $47.16 $98,080
Federal Executive Branch (OES Designation) 680 0.03 $46.74 $97,210
Semiconductor and Other Electronic Component Manufacturing 2,540 0.69 $46.04 $95,760


Geographic profile for this occupation: Top

States and areas with the highest published employment, location quotients, and wages for this occupation are provided. For a list of all areas with employment in this occupation, see the Create Customized Tables function.





States with the highest employment level in this occupation:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
California 98,590 5.80 1.31 $37.54 $78,090
New York 63,520 6.77 1.53 $37.13 $77,230
Florida 34,950 4.06 0.92 $31.12 $64,730
Illinois 30,150 5.03 1.14 $29.65 $61,670
Texas 29,560 2.44 0.55 $37.60 $78,200




States with the highest concentration of jobs and location quotients in this occupation:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
District of Columbia 6,930 9.73 2.21 $38.35 $79,770
Colorado 18,810 7.18 1.63 $35.32 $73,460
New York 63,520 6.77 1.53 $37.13 $77,230
Washington 21,300 6.53 1.48 $39.37 $81,890
California 98,590 5.80 1.31 $37.54 $78,090




Top paying States for this occupation:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
New Jersey 19,330 4.77 1.08 $41.93 $87,210
Delaware 2,030 4.53 1.03 $39.85 $82,890
Washington 21,300 6.53 1.48 $39.37 $81,890
District of Columbia 6,930 9.73 2.21 $38.35 $79,770
Texas 29,560 2.44 0.55 $37.60 $78,200





Metropolitan areas with the highest employment level in this occupation:

Metropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
New York-Newark-Jersey City, NY-NJ-PA 69,230 7.29 1.65 $39.26 $81,660
Los Angeles-Long Beach-Anaheim, CA 36,110 5.90 1.34 $34.36 $71,460
Chicago-Naperville-Elgin, IL-IN-WI 26,470 5.70 1.29 $30.01 $62,420
San Francisco-Oakland-Hayward, CA 23,680 9.79 2.22 $42.67 $88,760
Washington-Arlington-Alexandria, DC-VA-MD-WV 22,170 7.07 1.60 $38.52 $80,120
Boston-Cambridge-Nashua, MA-NH 18,020 6.53 1.48 $36.37 $75,650
Seattle-Tacoma-Bellevue, WA 17,490 8.81 2.00 $41.59 $86,510
Atlanta-Sandy Springs-Roswell, GA 16,910 6.30 1.43 $33.30 $69,270
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD 16,560 5.81 1.32 $36.42 $75,760
San Jose-Sunnyvale-Santa Clara, CA 13,810 12.34 2.80 $46.75 $97,240