Occupational Employment and Wages, May 2016

13-1161 Market Research Analysts and Marketing Specialists

Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.


National estimates for this occupation
Industry profile for this occupation
Geographic profile for this occupation

National estimates for this occupation: Top

Employment estimate and mean wage estimates for this occupation:

Employment (1) Employment
RSE (3)
Mean hourly
wage
Mean annual
wage (2)
Wage RSE (3)
558,630 0.8 % $33.95 $70,620 0.5 %

Percentile wage estimates for this occupation:

Percentile 10% 25% 50%
(Median)
75% 90%
Hourly Wage $16.32 $21.90 $30.08 $42.44 $58.52
Annual Wage (2) $33,950 $45,550 $62,560 $88,260 $121,720


Industry profile for this occupation: Top

Industries with the highest published employment and wages for this occupation are provided. For a list of all industries with employment in this occupation, see the Create Customized Tables function.

Industries with the highest levels of employment in this occupation:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Management, Scientific, and Technical Consulting Services 68,220 5.12 $31.89 $66,330
Management of Companies and Enterprises 47,970 2.08 $37.36 $77,700
Computer Systems Design and Related Services 31,360 1.59 $38.64 $80,380
Advertising, Public Relations, and Related Services 26,810 5.53 $33.35 $69,370
Other Professional, Scientific, and Technical Services 19,510 2.88 $33.64 $69,970

Industries with the highest concentration of employment in this occupation:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Advertising, Public Relations, and Related Services 26,810 5.53 $33.35 $69,370
Management, Scientific, and Technical Consulting Services 68,220 5.12 $31.89 $66,330
Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) 1,030 4.42 $29.57 $61,510
Other Information Services 9,620 3.76 $36.49 $75,910
Software Publishers 12,270 3.60 $43.99 $91,500

Top paying industries for this occupation:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Aerospace Product and Parts Manufacturing 1,230 0.25 $53.71 $111,710
Computer and Peripheral Equipment Manufacturing 3,850 2.29 $51.20 $106,490
Semiconductor and Other Electronic Component Manufacturing 2,510 0.68 $50.10 $104,200
Wireless Telecommunications Carriers (except Satellite) 1,580 1.30 $49.41 $102,760
Federal Executive Branch (OES Designation) 770 0.04 $44.98 $93,560


Geographic profile for this occupation: Top

States and areas with the highest published employment, location quotients, and wages for this occupation are provided. For a list of all areas with employment in this occupation, see the Create Customized Tables function.





States with the highest employment level in this occupation:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
California 91,340 5.72 1.44 $38.73 $80,560
New York 56,860 6.25 1.57 $37.37 $77,720
Texas 29,320 2.50 0.63 $37.71 $78,440
Florida 26,860 3.27 0.82 $30.80 $64,070
Pennsylvania 24,490 4.26 1.07 $32.04 $66,650




States with the highest concentration of jobs and location quotients in this occupation:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
District of Columbia 5,420 7.72 1.94 $34.51 $71,780
New York 56,860 6.25 1.57 $37.37 $77,720
Colorado 14,740 5.88 1.48 $35.24 $73,300
Massachusetts 20,300 5.87 1.47 $38.00 $79,030
California 91,340 5.72 1.44 $38.73 $80,560




Top paying States for this occupation:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
California 91,340 5.72 1.44 $38.73 $80,560
Delaware 1,950 4.43 1.11 $38.12 $79,280
Washington 16,230 5.29 1.33 $38.07 $79,190
Massachusetts 20,300 5.87 1.47 $38.00 $79,030
Texas 29,320 2.50 0.63 $37.71 $78,440





Metropolitan areas with the highest employment level in this occupation:

Metropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
New York-Jersey City-White Plains, NY-NJ Metropolitan Division 50,730 7.70 1.94 $38.31 $79,680
Los Angeles-Long Beach-Glendale, CA Metropolitan Division 23,780 5.63 1.42 $34.66 $72,100
Washington-Arlington-Alexandria, DC-VA-MD-WV Metropolitan Division 16,600 6.67 1.68 $37.88 $78,790
Chicago-Naperville-Arlington Heights, IL Metropolitan Division 16,210 4.46 1.12 $30.67 $63,790
Atlanta-Sandy Springs-Roswell, GA 15,950 6.25 1.57 $31.00 $64,480
Boston-Cambridge-Newton, MA NECTA Division 14,040 7.79 1.96 $38.68 $80,460
Seattle-Bellevue-Everett, WA Metropolitan Division 12,780 8.04 2.02 $40.57 $84,390
Minneapolis-St. Paul-Bloomington, MN-WI 11,640 6.10 1.53 $34.26 $71,260
Anaheim-Santa Ana-Irvine, CA Metropolitan Division 10,970 7.02 1.76 $34.36 $71,470
Denver-Aurora-Lakewood, CO 9,650 6.82 1.71 $36.80 $76,540