Market research analysts study market conditions to examine potential sales of a product or service.
Because most industries use market research, these analysts are employed throughout the economy. Most analysts work full time during regular business hours. Some work under pressure of deadlines and tight schedules.
Most market research analysts need at least a bachelor’s degree. Some research positions may require a master’s degree. Strong math and analytical skills are essential.
The median annual wage for market research analysts was $65,810 in May 2020.
Employment of market research analysts is projected to grow 18 percent from 2019 to 2029, much faster than the average for all occupations. Employment growth will be driven by an increased use of data and market research across many industries.
Explore resources for employment and wages by state and area for market research analysts.
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Learn more about market research analysts by visiting additional resources, including O*NET, a source on key characteristics of workers and occupations.